Dôen's latest collab with Gap has the boho pieces the fashion girls want

On your marks, get set... shop

Gap x Doen campaign imagery
(Image credit: Gap x Doen)

From soft feminine silhouettes to delicate florals and pointelle fabrics, Gap's latest collaboration with California-based brand Dôen is nothing short of timeless. The collection features 46 pieces, including matching sets, denim, skirts, and accessories, that compose the perfect summer capsule wardrobe. Plus, there is matching kidswear for toddlers and older children.

Created by the Santa Barbara-born sister duo Margaret and Katherine Kleveland, Dôen has received substantial celebrity endorsements from A-listers such as Selena Gomez, Camila Morrone, and Kylie Jenner. This is partly because of their classic designs, and also because of their responsible commitment to working with international partners who share their core values of giving back to their communities and employees.

“It’s been a dream to watch our collections, so rooted in nostalgia and femininity, reimagined through the classic Gap lens,” says Katherine Kleveland. “As with all our Dôen designs, the collaboration pieces were designed to be loved, worn in, and passed down — and we’re beyond excited to partner with Gap to be able to offer this to an engaged global community.”

Gap x Doen campaign imagery

Gap x Dôen campaign imagery featuring Lily and Ruby Aldrige.

(Image credit: Gap x Dôen)

Maintaining their commitment to celebrating womanhood and the modern woman, the brands chose model and mother Lily Aldridge, and her sister and fellow model, Ruby Aldridge, to star in the campaign.

Aligning with Gap's usual offerings, the collection retails from £12 to £100. Judging by its recent US launch, which saw the majority of the pieces sell out, we predict the UK launch will follow suit. The capsule officially launches on 23rd May, but is currently available to shop with early access. On your marks, get set... shop.

Shop the collection

Sofia Piza
Fashion Writer

Sofia Piza is the Fashion Writer at Marie Claire UK. 

Sofia Piza is a Fashion Writer with experience working across runway trends, shopping picks, creative production, and celebrity fashion news. Born in Mexico and raised in five countries, Sofia decided to settle in London after spending four years at the London College of Fashion, studying Fashion Journalism. When she's not sourcing inspiration from social media, you will most certainly find Sofia anywhere from a local vintage market to busy central London streets people watching - the possibilities are endless.