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    Dreaming of your next holiday? Postcard prints are the perfect way to embrace vacation style now

    Styles good enough to write home about

    Jazzria Harris's avatar
    By Jazzria Harris
    Published 11 May 2024 In Buying Guides

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    Postcard print trend hero
    (Image credit: Farm Rio, Net-a-Porter, Reiss)
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    If you’re anything like me, the unexpected heatwave we’re currently experiencing has probably sent you into a bit of a scramble. After far too many months spent wrapped up in cardigans and roll necks, the sudden bout of sun has sent my wardrobe into a panic, hunting for my best summer dresses and easy-to-wear co-ords. Now, don’t get me wrong, I am incredibly happy that spring has finally made an appearance, but it has made me realise, I am seriously lacking in the warm weather dressing department. So, to rectify the situation, I’ve decided to start my holiday shopping early so that when summer rolls around, I’ll be armed and ready (sartorially speaking that is).

    There’s one trend that’s been popping up everywhere as of late, both among some of the biggest designers and in my favourite high street stores, and it’s the perfect starting point to embrace all things summer style. Bold and brash in the best way possible, postcard print is the must-have trend that officially says summer is here. Think bright blocks of colour interspersed with palm trees, shells and holiday scenes, which all combine for a totally tropical feel reminiscent of vintage postcards and holiday snaps.

    A post shared by Annelijn Sinjorgo (@dappermaentje)

    A photo posted by on

    Fans of more minimalist fashion may want to give this trend a skip, after all, there’s nothing subdued about postcard print. What it lacks in subtlety however it makes up for in fun, as I can’t imagine there’s anything more moodboosting than throwing on a postcard printed dress or reaching for a tongue-in-cheek postcard inspired clutch bag when it comes to summer dressing.

    Want to see for yourself? Of course you do. So I’ve pulled together an edit of the best postcard printed pieces to shop right now. From elegant dresses to boxy, menswear inspired shirts, they’re all here and just waiting to liven up your wardrobe. Summer officially starts here…

    Shop the postcard print trend

    Alémais + Alan Berry Rhys Paradiso belted printed ramie maxi shirt dress

    Alemais Paradiso graphic-print shirt dress
    £519 AT FARFETCH

    Easily dressed up or down with a simple switch of footwear, this shirt dress will work hard in your wardrobe all summer long.

    Next Tie Detail Blouse in Postcard Print

    Next Tie Detail Blouse in Postcard Print
    £22 AT NEXT

    This tonal postcard printed blouse will make the perfect accompaniment to white denim.

    Eliya The Label Taormina Shirt

    Eliya The Label Taormina Shirt
    £149 AT ELIYA THE LABEL

    Eliya The Label Monaco Skirt

    Eliya The Label Monaco Skirt
    £149 AT ELIYA THE LABEL

    Co-ords offer great cost-per-wear potential, making this an even smarter choice than just in the style sense.

    Reiss Drive McLaren F1 Miami Drawstring Shirt

    Reiss Drive McLaren F1 Miami Drawstring Shirt
    £128 AT REISS

    Designed in collaboration with the McLaren F1 team, Reiss' postcard printed shirt is inspired by the streets of Miami. Pair with the matching shorts for full co-ordination.

    John Lewis Anyday Postcard Print Bandeau Swimsuit

    John Lewis Anyday Postcard Print Bandeau Swimsuit
    £28 AT JOHN LEWIS

    This swimsuit from John Lewis offers a more understated yet no less striking take on the trend.

    Free People Seaside Pull-On Trousers

    Free People Seaside Pull-On Trousers
    £118 AT FREE PEOPLE

    Lucky enough to wear smart casual workwear? Wear these with a classic white shirt to bring summer to the office.

    Zimmermann Alight printed silk shorts

    Zimmermann Alight printed silk shorts
    £395 AT MYTHERESA

    Made from easy-to-wear silk and with an elasticated waistband, Zimmermann's shorts are a luxurious way to stay comfy in the heat.

    Farm Rio Off-White Tropical Destination Lenzing™ Ecovero™ Euroflax™ Midi Skirt

    Farm Rio Off-White Tropical Destination Midi Skirt
    £280 AT FARM RIO

    Picture this midi skirt swishing along the sea front on your next holiday. Perfection!

    Desigual Stella Jean arty postcard square scarf

    Desigual Stella Jean arty postcard square scarf
    £155 AT DESIGUAL

    To add a touch of postcard print to your look, why not try this satin scarf worn as a necktie or added to your bag handle.

    Olympia Le-Tan Capri Voyages embroidered appliquéd canvas clutch

    Olympia Le-Tan Capri Voyages embroidered appliquéd canvas clutch
    £1195 AT NET-A-PORTER

    Bring the Amalfi Coast with you wherever you go with Olympia Le-Tan's fun embroidered box clutch.

    Marie Claire Newsletter

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    Jazzria Harris
    Jazzria Harris
    Freelance Fashion & Beauty Writer

    Jazzria Harris is a freelance fashion and beauty journalist with over 8 years experience working in the industry. At just 4ft 11, she’s an expert in petite dressing and previously wrote the column Jazz’s Short Stories giving tips and advice on dressing for petite proportions. Her wardrobe staples are a great black blazer, a hardworking slip skirt and of course a great pair of heels (for the extra inches, of course). Jazz has written for publications including ELLE UK, heat magazine, Eliza, Women & Home and more.

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