H&M Black Friday sale: I'm a fashion editor and this is what I'm buying

The H&M Black Friday sale is in full swing, and you can get a 20% off discount off everything, from womenswear to menswear, kidswear, home and beauty.

If you want other discounts, here are some pages you might find useful: Mulberry Black Friday, Gucci Black Friday, Diptyque Black Friday and River Island Black Friday.

H&M Black Friday sale

The only way to access the sale is to become an H&M member, which is easy and free to do. You have until midnight 27th November 2021 to shop the sale, though it's possible a Cyber Monday sale will start after that.

However, this isn't a guarantee, so if you've got your eye on something, buy it now or regret it later. Here's what I've got on my list as a fashion editor.


Wool-blend faux shearling coat, now £111.99 (was £139.99)
I've been looking for a faux shearling coat for a while and I've finally found the perfect style, for 20% off.


Platform Chelsea boots, now £27.99 (was £34.99)
These suede chelsea boots are perfect for long winter walks. Get them now for 20% off until the end of today.


Ankle-length leather trousers, now £159.99 (was £199.99)
These leather trousers will look great paired with an oversized black rollneck jumper.


Checked pyjamas, now £23.99 (was £29.99)
I always get my family a pair of new PJs for Christmas, and they always go down a treat. These checked pyjamas are particularly festive.


Ribbed polo-neck jumper, now £19.99 (was £24.99)
This timeless polo neck jumper will look great worn with an ankle grazer silk skirt for a dressy outfit.


Oversized down puffer coat, now £95.99 (was £119.99)
Puffer jackets are a huge trend for AW21, so you might as well get in on it. This long coat is perfect for long winter walks.


Sequined dress, now £39.99 (was £49.99)
With party season just around the corner, this sequin dress, which also comes in white, is a chic option.

Remember you only have a few hours to shop the sale, so do hurry if you want to treat yourself or loved ones.

I'll let you know if there's a Cyber Monday sale on the horizon though. Happy shopping.

Penny Goldstone

Penny Goldstone is the Digital Fashion Editor at Marie Claire, covering everything from catwalk trends to royal fashion and the latest high street and Instagram must-haves.

Penny grew up in France and studied languages and law at the Sorbonne Nouvelle University in Paris before moving to the UK for her MA in multimedia journalism at Bournemouth University. She moved to the UK permanently and has never looked back (though she does go back regularly to stock up on cheese and wine).

Although she's always loved fashion - she used to create scrapbooks of her favourite trends and looks, including Sienna Miller and Kate Moss' boho phase - her first job was at MoneySavingExpert.com, sourcing the best deals for everything from restaurants to designer sales.

However she quit after two years to follow her true passion, fashion journalism, and after many years of internships and freelance stints at magazines including Red, Cosmopolitan, Stylist and Good Housekeeping, landed her dream job as the Digital Fashion Editor at Marie Claire UK.

Her favourite part of the job is discovering new brands and meeting designers, and travelling the world to attend events and fashion shows. Seeing her first Chanel runway IRL at Paris Fashion Week was a true pinch-me moment.