Summer Dressing Has Never Been Easier Thanks to This Cult Australian Brand

It's no secret I'm a huge fan of Australian fashion brands. In fact, they're my go-to as soon as it's time to bring back my failsafe heatwave dressing formulas during the summer time.

The reason for this is that I find their designs timeless and elegant, with just the right nod to trends, and no brand embodies this better than Faithfull.

Recently, the brand launched a UK website that allows customers to shop their entire range in pounds, without being stung by taxes and duties. Additionally, you receive free delivery for orders over £380, along with prepaid return labels if you change your mind or if your order isn't quite right.

Founded in Indonesia in 2012, Faithfull, previously known as Faithfull the Brand, have care, quality and authenticity weaved at the core of their DNA. From day one, co-directors, Sarah-Jane Abrahams and Helle Them-Enger have collaborated with Bali’s best manufacturers to create their hand-made garments, and have continued to live and work closely with their local community ever since.

Some of the designs they're best known for are colourful linen separates, as well as tailoring and easy Spring dresses.

As for this season, best-selling styles include the Marie midi dress in white, the Citara striped maxi dress in the pale blue and butter yellow colourways, as well as the white Bandol bikini set - all of which you can shop below.

These are all part of the new Spring 2025 collection, La Madrague, inspired by Brigitte Bardot and her love of St Tropez, in the South of France.

I've also included some of the styles I'll be shopping this Summer. Enjoy.

Shop Faithfull UK