Meet the UK brand behind the earrings Rosie, Hailey and Kendall love

Quite the celebrity endorsement.

Hailey Bieber wears gold earrings
(Image credit: Getty)

It's not every day you stumble across a relatively under-the-radar jewellery brand that has been endorsed by the likes of Hailey Bieber, Rosie Huntington-Whiteley and Kendall Jenner. However, By Pariah has managed to achieve just that. Founded in 2016 by Sophie Howard, the UK-based label already has the celebrity tick of approval. 



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The brand's gold hoops have become quite the It-girl staple, seen on Rosie Huntington-Whiteley, Hailey Bieber and Eiza González. Not to mention, last year the ever-so-stylish Emma Corrin also sported pieces from the brand, wearing the label's pearl drop earrings. 

Most recently, Kendall Jenner was also seen in the label. Earlier this month, the star posted a series of photos of herself to Instagram wearing the brand's minimalist curve hoops. 

Given the sheer number of celebrity endorsements, it would be easy to assume that By Pariah's price point sits in the thousands, but the label is in fact much more affordable than you might expect. In fact, prices start from around £100.

Pieces in the brand's collection are made from 14ct gold-plated vermeil (which is 100% recycled) and all gemstones are used in their natural form. This means the stones do not incur further treatment. 

By Pariah focuses on creating unique products that champion a love of natural, raw materials and ethical jewellery practices without compromising on quality. 

Hailey, Rosie and Eiza were all seen in the brand's Sabine hoops, and while those are gorgeous, By Pariah does have far more varied products on offer too, ranging from fun birthstone earrings to timeless chain bracelets. 

If you're interested in adding to your jewellery rotation, then By Pariah is definitely a brand you should have on your radar. Keep scrolling to shop our favourite pieces from the label below.

Shop our favourite pieces from By Pariah:

Zoe Anastasiou
Fashion Editor

Zoe Anastasiou is a Fashion Editor with over eight years of experience working across digital publications in New York, London and Australia. She has contributed to publications including Harper’s BAZAAR and ELLE Australia, and was the Fashion and Social Media Editor at Who What Wear UK before joining Marie Claire.