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    1. Beauty

    Notepads at the ready—you’re going to see these NYFW street-style beauty trends everywhere

    The real (and most wearable) looks were off the catwalk

    Nessa Humayun's avatar
    By Nessa Humayun
    Published 22 February 2025 In Features

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    woman at NYFW beauty
    (Image credit: Getty Images / Edward Barthelot)
    Jump to category:
    • 1. Hair accessories make their return
    • 2. Satin skin
    • 3. Boho waves
    • 4. Renaissance brows
    • 5. 90's lip liner
    • 6. Pillar box red lips
    • 7. The wavy bob
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    While most eyes were glued to the runway this New York Fashion Week, I had one eye to the ground; I've always found that a better indicator of emerging, and wearable trends, can be found in street-style looks. And this applies to beauty too. While I love spying a great sartorial trend, I'm eternally curious about how the most fashion-forward citizens are choosing to adorn their faces and wear their hair.

    This season's street style was a veritable petri dish of burgeoning trends—spanning the boho revival to the last gasps of glass skin, which has, of course, been swiftly replaced. So, notepads at the ready—you're hearing it here first.

    1. Hair accessories make their return

    Woman at NYFW wearing hair accessories beauty

    (Image credit: Edward Berthelot / Contributor)

    Having had a moment several seasons ago, hair accessories made their return this NYFW. This was my favourite example of the look—it proves that you don't need to spend lots of money to make a statement; all you need is a pack of bobby pins and your imagination.

    Kitsch Essential Bobby Pins

    Kitsch Essential Bobby Pins (various Colours)
    £4 AT LOOKFANTASTIC

    Hair by Sam Mcknight Modern Hairspray Multi-Task Styling Mist 250ml

    Hair by Sam Mcknight Modern Hairspray Multi-Task Styling Mist 250ml
    £26 AT CULT BEAUTY

    2. Satin skin

    Woman at NYFW 2025 beauty

    (Image credit: Edward Berthelot / Contributor)

    Last year glass skin reigned supreme, but this year it's decidedly more wearable and friendly for all skin types. Satin skin sees dew in all the right places: on the tops of the cheekbones and in the centre of the forehead—as evidenced by model Kelsey Merritt who gave us a masterclass on the look ahead of the Micheal Kors show. Skin, when done right, can be a great accessory.

    Ilia Beauty the Base Face Milk

    Ilia Beauty the Base Face Milk
    £28 AT SPACE NK

    Rms Beauty Luminizer 4.82g

    Rms Beauty Luminizer 4.82g (various Shades)
    £39 AT CULT BEAUTY

    3. Boho waves

    Woman at NYFW with boho waves beauty

    (Image credit: Edward Bathelot / Getty)

    Chemena Kamali's debut Chloé show last year signalled the return of boho—a look best epitomised by Sienna Miller's 00's wardrobe. Over the last few months, we have seen the trend trickle into the beauty sphere—and we have to remember, it is a look defined as much as relaxed, undone waves as it is broderie anglaise, beading and crochet.

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    Babyliss Pro Titanium Expression Deep Waver

    Babyliss Pro Titanium Expression Deep Waver
    £32.90 AT LOOKFANTASTIC

    Bumble and Bumble Surf Spray

    Bumble and Bumble Surf Spray 125ml
    £29 AT LOOKFANTASTIC

    4. Renaissance brows

    Woman at NYFW week beauty

    (Image credit: 305pics / Contributor)

    As the skinny brow slowly takes over our fluffy, brushed-up hairs, it's worth looking at shape too. Gone are the days of high arches, long, straight brows were seen all over NYFW this season, pointing to the runway's interest in Renaissance beauty—which is essentially a development on the "Victorian Gothic" look I wrote about back in January, in line with the release of Nosferatu. Notably worn by Lily-Rose Depp during the film's press tour, it is defined by sculpted eye socks and cheekbones, cool brown shades on the eyelid and lips, and those straight, structured brows.

    Sephora Collection Fluff & Fix Brow Wax 6ml

    Sephora Collection Fluff & Fix Brow Wax
    £11.19 AT SEPHORA

    5. 90's lip liner

    Woman at NYFW 2025 beauty

    (Image credit: Naomi Rahim / Contributor)

    The 90's revival is not slowing down sartorially, and the same can be said for beauty. Lips slightly over-lined with brown lip liner remain the make-up look du jour amongst the fashion set. It's a personal favourite of mine, so long may it live, I say.

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    Victoria Beckham Beauty Lip Definer

    Victoria Beckham Beauty Lip Definer in No 4
    £30 AT VICTORIA BECKHAM BEAUTY

    Fenty Beauty Gloss Bomb Universal Lip Luminizer 9ml

    Fenty Beauty Gloss Bomb Universal Lip Luminizer
    £15.20 AT SEPHORA

    6. Pillar box red lips

    NYFW 2025 beauty

    (Image credit: Edward Berthelot / Contributor)

    While the majority of beauty looks were minimal, there was nearly always one statement feature. More often than not, this was a blue-toned, pillar box red lip. While it is a timeless classic, it has felt like this icon of make-up has fallen out of vogue of late—I'm hoping that its proliferation at NYFW signals a return.

    M.a.c Macximal Silky Matte Lipstick Russian Red

    Mac Macximal Silky Matte Lipstick in Russian Red
    £25 AT SEPHORA

    Charlotte Tilbury Lip Cheat Lip Liner Red Carpet Red

    Charlotte Tilbury Lip Cheat Lip Liner in Red Carpet Red
    £17.60 AT SPACE NK

    7. The wavy bob

    Woman at NYFW 2025 beauty

    (Image credit: Edward Berthelot / Contributor)

    We've already called it: 2025 is the year of the bob. There are a hundred different ways to wear this classic cut, but arguably the chichest way is the wavy bob—which we saw lots of at NYFW. Loose and unstructured, it screams effortless, and thereby instantly makes the wearer "cool"—or whatever that means these days. In any case, it looks good and is low-maintenance. It's easier to style than shorter bobs and grows out spectacularly.

    Babyliss Air Wand Hair Dryer, Straightener and Styler All-In-One

    Babyliss Air Wand Hair Dryer, Straightener and Styler All-In-One
    £120 AT LOOKFANTASTIC

    Gisou Honey Infused Hair Oil

    Gisou Honey Infused Hair Oil
    £19 AT CULT BEAUTY

    Nessa Humayun
    Nessa Humayun
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    Beauty Editor

    Nessa Humayun is the Beauty Editor at Marie Claire UK. With over eight years of editorial experience across lifestyle sectors, Nessa was previously the Editorial Lead of HUNGER Magazine, and has bylines in British Vogue, Dazed, and Cosmopolitan. A self-confessed human guinea pig, Nessa covers everything from product must-haves to long-reads about the industry writ large. Her beauty ethos is all about using products that work hard, so you don't have to.

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