If you've read our guide to the best vegan skincare brands, then you'll know that vegan beauty is on the rise, and make-up is no exception. It used to be almost impossible to find good quality make-up products that were vegan and cruelty-free, but luckily, this is all starting to change.
That's why we've rounded up our favourite vegan make-up brands for you to shop, including our go-to products that we believe everyone needs to try. We've tested all of these brands ourselves, and can confirm that these products truly live up to the hype.
There is everything from the best foundation, the best lipstick and the best mascara, so you can keep your make-up routine vegan every step of the way. Enjoy...
The best vegan make-up brands to try now:
1. KVD Beauty
KVD Beauty celebrates the fact that all of the products are 100% vegan. Plus, the brand is also PETA-recognised cruelty-free. The make-up itself is simply sensational, and the line has been inspired by tattoo artistry. We have so many favourites from this brand, including the Good Apple Foundation Balm and the Good Apple Serum Foundation, but we've linked the two products we couldn't live without below.
Marie Claire recommends:
2. Rare Beauty
You've no doubt heard of Selena Gomez's make-up brand, Rare Beauty, which was founded back in 2020. It has become somewhat of a TikTok sensation, and the star's mission is to help everyone celebrate what makes them unique. The make-up line (which is vegan and cruelty-free) offers products to embrace your individuality, and we are yet to try something that we haven't loved.
Marie Claire recommends:
3. Milk Makeup
Milk Makeup really focuses on the ingredients that go into the products, and turns these ingredients into effective formulas that both beauty editors and make-up artists rave about. Oh, and all of the products are 100% vegan and cruelty-free. Win win.
Marie Claire recommends:
4. Authored
We recently tried out Tanya Burr's make-up line, Authored, and we couldn't believe the results. The forward-thinking brand is all about encouraging you to live life as you want to, with a range of products that have been designed to help you achieve an effortless make-up look in half the time. Authored is vegan, cruelty-free and has even brought a 100% recyclable, fully aluminium chamber and lid to market for the mascara and brow gel. Cool, right?
Marie Claire recommends:
5. Rose Inc
A partnership between Rosie Huntington-Whiteley and biotech company Amyris, Rose Inc is not to be overlooked. The brand has taken a new approach to its products, creating make-up that looks great and also contains lasting skincare benefits. All of the products are vegan and cruelty-free, and the packaging as just as chic as you would expect.
Marie Claire recommends:
6. Hourglass Cosmetics
Hourglass is known for its innovation, and since its launch in 2004, it has been a cruelty-free brand that has stood against animal testing. While the majority of their collection was already vegan, they committed themselves to replace a few animal byproducts in select formulations, and became 100% vegan in 2020. The Ambient Lighting Palette is what made us fall in love with the brand, and we've loved all of the products ever since.
Marie Claire recommends:
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