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    1. Beauty
    2. Hair

    Move over beachy waves, pretty, precise and poised hair is making a comeback—here's how to get the look

    It's giving 2025 'Princess Diaries'

    Rebecca Fearn's avatar
    By Rebecca Fearn
    Published 28 March 2025 In Features

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    Ultra-feminine hair
    (Image credit: Getty Images)
    Jump to category:
    • The best 'ultra-feminine' hair looks to inspire you
    • The ultra-feminine hair toolkit
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    Listen: if there were ever to be a poster girl for beachy, unfussy hair, it would be me. I've been reaching for the sea salt spray for years now to achieve those nonchalant surfer girl waves many of us dream of, but sometimes I want to feel just a touch more pretty and polished.

    Enter: the 'ultra-feminine hair' trend, which has seen celebrities and influencers alike embrace all things girly. The trend is as it sounds: hair is no longer about looking like we don't care, but that we do. As someone who's always gone for the former, this is a bit of a mindset shift, but one I'm willing to try after seeing the following pictures I'm about to present to you...

    The trend is defined by hi-shine glossy finishes, intricate updos, retro-looking finger waves and a ton of embellishment—the latter of which adds a cutesy touch (that's still palatable). We've seen everyone from Sabrina Carpenter and Margot Robbie to Zoe Kravitz and Hailey Bieber rock these styles, be it up or down, with long or short strands.

    The best 'ultra-feminine' hair looks to inspire you

    These are the most beautiful hair looks you'll see all year...

    A post shared by Bryce Scarlett (@brycescarlett)

    A half-up, half-down style featuring pretty waves with a glossy, healthy-looking finish? SOLD.

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    • Does your ponytail give you a headache? If Your Ponytail Gives You a Headache—Your Hair Is Trying to Tell You Something

    A post shared by Hair MacGyver. (@nikkinelms)

    Zoe Kravitz's look is sharp and precise, with a gorgeous level of shine.

    A post shared by Laurie Heaps (@_hairbylaurie)

    Sabrina Carpenter may just be the GOAT when it comes to ultra-feminine hair, whether she's wearing it up or down.

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    A post shared by Hailey Rhode Bieber (@haileybieber)

    Hailey Bieber's subtle black bow is ideal if you don't want to go too 'cutesy'.

    A post shared by 𝙃𝙖𝙡𝙡𝙚𝙮 𝘽𝙧𝙞𝙨𝙠𝙚𝙧 (@halleybrisker)

    Updos don't have to be intricate and precise to work with this trend; just look at this gorgeously ethereal braid.

    A post shared by Sultra (@sultrabeauty)

    Impressive hair length? Check. Glossy mirror-shine? Check. Cute accessory? Check, check, check.

    What to read next
    • Beauty Moodboard SS27 ’90s Kate Moss, Stevie Nicks and “Digital” Skin—The Beauty References to Inspire You for the Season Ahead
    • How to make your blow dry last I've Been Styling Celebrity Hair for 30 Years—Here's How to Make Your Blow-Dry Last for Days
    • What to ask for at the hair salon Here's What to Ask For at the Hair Salon to Get What You Actually Want

    A post shared by Camri Hewie (@camrihewie)

    Wearing florals in your hair will never go out of style; this gorgeous updo proves it.

    A post shared by Bryce Scarlett (@brycescarlett)

    Keep things simple and sleek with a low pony tied up in a neat bow.

    A post shared by Cervando Maldonado (@cervandohair)

    Retro styles work within this trend beautifully; add a touch of volume for a modern edge.

    A post shared by Bryce Scarlett (@brycescarlett)

    Bella Hadid's slicked style is giving prom queen, but in the best way.

    A post shared by Sultra (@sultrabeauty)

    Yes, bobs can work the trend too! Opt for a bouncy blowdry like this one.

    A post shared by Cervando Maldonado (@cervandohair)

    This dreamy loose updo is so delicate, and the bangs at the front give it a real softness.

    A post shared by 𝙃𝙖𝙡𝙡𝙚𝙮 𝘽𝙧𝙞𝙨𝙠𝙚𝙧 (@halleybrisker)

    This has all the key elements of 'ultra feminine hair,' from the glossy shine to the intricate updo and subtle embellishments.

    A post shared by Bryce Scarlett (@brycescarlett)

    Margot Robbie's Barbie media tour was full of 'ultra-feminine' styles.

    A post shared by Bryce Scarlett (@brycescarlett)

    A low pony and side-swept, sleek bangs are an easy way to rock the look.

    The ultra-feminine hair toolkit

    If your hairstyling stash needs a refresh, I'd recommend picking up the likes of Living Proof's new Air-Dry Styler for easy-to-achieve glossy locks, along with Color Wow's Money Mist, for expensive-looking locks. For the ultimate level of volume worthy of Sabrina Carpenter, you need a blow-dry tool like Shark's, along with plenty of Sam McKnight's volume spray. Oh, and there's no harm in investing in a couple of super cute hair accessories to finish your look. You're welcome.

    Living Proof Air-Dry Styler - Ultra-Feminine Hair

    Living Proof Style Lab ® Air-Dry Styler
    £27 AT SPACE NK

    Color Wow Money Mist - Ultra-Feminine Hair

    Color Wow Money Mist
    £25.08 AT CULT BEAUTY

    Shark Styler - Ultra-Feminine Hair

    Shark FlexFusion Straight 5-in-1 Air Styler
    £369.99 AT SHARK

    Sam McKnight Superlift - Ultra-Feminine Hair

    Hair By Sam McKnight Cool Girl Superlift Volumising Spray
    £26 AT CULT BEAUTY

    Accessorize bow - Ultra-Feminine Hair

    Organza Bow Hair Clip
    £14 AT ACCESSORIZE

    ASOS bow - Ultra-Feminine Hair

    Easilocks X ASOS Exclusive Ribbon Hair Claw - Baby Pink
    £7 AT ASOS

    Explore More
    Sabrina Carpenter Hailey Bieber Margot Robbie Zoe Kravitz Bella Hadid
    Rebecca Fearn
    Rebecca Fearn
    Social Links Navigation
    Freelance Beauty Journalist and Contributor

    Rebecca is a freelance beauty journalist and contributor to Marie Claire. She has written for titles including Refinery29, The Independent, Grazia, Coveteur, Dazed, Stylist, and Glamour. She is also a brand consultant and has worked with the likes of The Inkey List on campaign messaging and branded copy. She’s obsessed with skincare, nail art and fragrance, and outside of beauty, Rebecca likes to travel, watch true crime docs, pet sausage dogs and drink coffee. Rebecca is also passionate about American politics and mental health awareness.

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