Say hello to Cult Beauty's top 10 bestselling products (and one brand features six times!)

Olaplex Bonding OIl, Drunk Elephant Protini Polypeptide Cream, Revitalash Eyelash Conditioner - cult beauty bestsellers

When in search of a new beauty product there is only one place to look - Cult Beauty.

The online retailer stocks hundreds of brands from across the globe. Everything from independent companies that you need to have on your radar, to well-loved favourites and their latest launches. There are very few products that you won't find on the site - if it's having a moment in the industry, you can count on the Cult Beauty buyers to make sure its customers have access to it.

So when we asked Cult Beauty to tell us what its bestselling products from last year were, we knew that they were guaranteed to be some of the industry's best beauty products of 2021. What we were not expecting was for one brand to dominate the list quite so much. The Olaplex treatment products feature six times on the list. We knew that it was popular, but we had no idea just how popular.

So without further ado, keep reading for the top 10 bestselling beauty products on Cult Beauty from 2021.

  1. Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant, £31
  2. Revitalash Advanced Eyelash Conditioner, £97
  3. Olaplex No.3 Hair Perfector, £26
  4. Olaplex No.5 Bond Maintenance Conditioner, £26
  5. Olaplex No.4 Bond Maintenance Shampoo, £26
  6. Cult Beauty Wellbeing Edit
  7. Olaplex Shampoo and Conditioner Bundle, £52
  8. Olaplex No.7 Bonding Oil, £26
  9. Drunk Elephant Protini Polypeptide Cream, £57
  10. Olaplex No.6 Bond Smoother, £26

Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant, £31
A product so popular and in demand, that it also features on the Net-A-Porter bestsellers list. If you have blemishes that won't quit and dead skin cells that are dulling your glow, then you need this exfoliator.


Revitalash Advanced Eyelash Conditioner, £97
The product that Meghan Markle relies on for the flutteriest of lashes. The mother of all eyelash growth serums. This little beauty nourishes and strengthens your lashes to boost the overall look and prevent fall out.


Olaplex No.3 Hair Perfector, £26
Here we go, the first appearance from Olaplex. The original at-home product that took the hair industry by storm. You use this one after your in-salon Olaplex treatment to further make hair softer, stronger and healthier.


Olaplex No.5 Bond Maintenance Conditioner, £26 
Entry number two with the Olaplex Conditioner. This conditioner is your daily boost of nourishment if your hair has seen better days thanks to colour treating or heat styling.


Olaplex No.4 Bond Maintenance Shampoo, £26
The shampoo makes three.

Female Founders Edit: USA Edition

Cult Beauty Wellbeing Edit
Cult Beauty regularly curates a selection of beauty products designed to 'delight and thrill'. Last year, its Wellbeing Edit was a huge seller. This particular edit is no longer available, however there's a rather fab Female Founders Edit: USA Edition out now. It's £75, but it's worth £190.


Olaplex Shampoo and Conditioner Bundle, £52
Lots of people bought the shampoo and conditioner bundle.


Olaplex No.7 Bonding Oil, £26
Here's our fifth entry from Olaplex. The Bonding Oil repais broken bonds, tames frizz and flyaways and provides dry and thirsty ends with some much needed moisture.


Drunk Elephant Protini Polypeptide Cream, £57
One of Drunk Elephant's most iconic products, this peptide and fatty acid-rich moisturiser encourages collagen production and prevents it breaking down. Skin is bouncier and happier.


Olaplex No.6 Bond Smoother, £26
And we end the list with, you guessed it, Olaplex. This is your smoothing cream to be popped on after shampoo and conditioning. It makes hair more manageable and strokeable.

Katie Thomas

Katie Thomas is the Senior Beauty Editor at Marie Claire UK. With over 10 years of experience on women's luxury lifestyle titles, she covers everything from the best beauty looks from the red carpet and stand out trends from the catwalk, to colonic irrigation and to the best mascaras on the market. She started her career on fashion desks across the industry - from The Telegraph to Brides - but found her calling in the Tatler beauty department. From there she moved to Instyle, before joining the Marie Claire digital team in 2018. She’s made it her own personal mission to find the best concealer in the world to cover her tenacious dark circles. She’s obsessed with skincare that makes her skin bouncy and glowy, low-maintenance hair that doesn’t require brushing and a cracking good manicure. Oh and she wears more jewellery than the Queen.