When in search of a new beauty product there is only one place to look - Cult Beauty.
The online retailer stocks hundreds of brands from across the globe. Everything from independent companies that you need to have on your radar, to well-loved favourites and their latest launches. There are very few products that you won't find on the site - if it's having a moment in the industry, you can count on the Cult Beauty buyers to make sure its customers have access to it.
So when we asked Cult Beauty to tell us what its bestselling products from last year were, we knew that they were guaranteed to be some of the industry's best beauty products of 2021. What we were not expecting was for one brand to dominate the list quite so much. The Olaplex treatment products feature six times on the list. We knew that it was popular, but we had no idea just how popular.
So without further ado, keep reading for the top 10 bestselling beauty products on Cult Beauty from 2021.
- Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant, £31
- Revitalash Advanced Eyelash Conditioner, £97
- Olaplex No.3 Hair Perfector, £26
- Olaplex No.5 Bond Maintenance Conditioner, £26
- Olaplex No.4 Bond Maintenance Shampoo, £26
- Cult Beauty Wellbeing Edit
- Olaplex Shampoo and Conditioner Bundle, £52
- Olaplex No.7 Bonding Oil, £26
- Drunk Elephant Protini Polypeptide Cream, £57
- Olaplex No.6 Bond Smoother, £26
Cult Beauty Wellbeing Edit
Cult Beauty regularly curates a selection of beauty products designed to 'delight and thrill'. Last year, its Wellbeing Edit was a huge seller. This particular edit is no longer available, however there's a rather fab Female Founders Edit: USA Edition out now. It's £75, but it's worth £190.
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Katie Thomas is the Senior Beauty Editor at Marie Claire UK. With over 10 years of experience on women's luxury lifestyle titles, she covers everything from the best beauty looks from the red carpet and stand out trends from the catwalk, to colonic irrigation and to the best mascaras on the market. She started her career on fashion desks across the industry - from The Telegraph to Brides - but found her calling in the Tatler beauty department. From there she moved to Instyle, before joining the Marie Claire digital team in 2018. She’s made it her own personal mission to find the best concealer in the world to cover her tenacious dark circles. She’s obsessed with skincare that makes her skin bouncy and glowy, low-maintenance hair that doesn’t require brushing and a cracking good manicure. Oh and she wears more jewellery than the Queen.
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