It’s Tuesday 10th October and that means one thing - Amazon’s Prime Big Deal Days are finally here! You might know the event as Amazon Prime Day, as it was previously named, and the concept is pretty much the same. It’s one of Amazon’s biggest sales of the year, where you can find the best deals from the UK’s biggest marketplace (with discounts of up to 60%). Of course we’ve rounded up our top picks from the limited-time sales for you, and that starts with the best beauty deals.
If you’re anything like me you’ve probably been waiting for exactly this moment to snap up some new beauty products. Whether you want to take advantage of the savings to stock up on your favourite mascara, SPF moisturiser and purple shampoo or you're keen to try that pricey product that you’ve had your eye on for a while now that it’s discounted, Amazon is a treasure trove of beauty deals right now. We're on the site all day and keeping this article updated constantly because we don’t want to miss any of the best beauty deals. So I’ve scoured through the sale to find the best discounts on beauty - keep scrolling to shop them for yourself.
When is Amazon Prime Big Deal Days?
It’s on right now! Previously known as Amazon Prime Day, the Amazon Prime Big Deal Days event is running from Tuesday 10th October to midnight on Wednesday 11th October.
To take advantage of the deals you’ll need to be an Amazon Prime member - if you’re not signed up yet you can get a free trial right here.
Amazon Prime Big Deal Days 2023 beauty deals: quick links
- Shop all of the Amazon Prime luxury beauty deals here
- Find our roundup of the best Amazon Prime fashion deals here
- Shop up to 43% off Olaplex here
- Shop up to 20% off Elemis here
- Shop up to 40% off OPI here
What are the best Amazon Prime Big Deal Days beauty deals?
As a junior shopping editor, I scroll past a lot of products on a daily basis. It’s literally my job to scour through the best beauty sites for a living, so I know a thing or two when it comes to finding a great deal. Contrary to what you might think, it’s not just about finding the biggest percentage discount, or even the lowest price!
When shopping the sales it’s important to think about which beauty buys you’ll actually get the most use out of, so I’ve collated a list of the beauty products currently on sale that I genuinely would have bought at full price. Keep scrolling to find our top beauty deal picks.
The best amazon prime day beauty deals
PSA: Maybelline's TikTok-viral Lash Sensational mascara is discounted right now. If it's good enough for countless celeb fans, it's good enough for me - especially at 46% off.
Save 40% on the concealer that people are still raving about years on (I've used it since I was a teen and still love it for its crease-resistant, brightening effect!).
Reviewers swear by COSRX's viral essence for smoother, glowing skin. So if you've been wondering whether to pick it up then now is the best time.
OLAPLEX's No.3 Hair Perfector is a cult-status product, so I'm always incredibly excited when I see it's been discounted. This 43% reduction has me clicking 'add to basket' more times than I care to admit.
I don't know about you, but treasure my ghd straighteners. If yours are looking a little tired or you just want to treat somebody who has always wanted a set, you'll be thrilled to know they're currently discounted.
The entire MCUK beauty team is obsessed with this purple shampoo (and we've tried a fair few formulas). While it's not the most affordable option out there, the results speak for themselves so it's definitely worth trying out now that it's discounted.
And if you're after a purple shampoo for under £10, Fudge Professional's highly-rated shampoo is reduced by 29% right now
If you're been looking for a new collagen supplement to try, Wellgard's option comes in super highly rated and is 37% off right now.
IPL hair removal devices can set you back a pretty penny - so it's a good thing that this Braun one is reduced by 53% ATM.
CeraVe's moisturising lotion is a bestseller for a reason - it'll keep your skin feeling nourished (essential as we move into the colder seasons ahead) and was already a bargain even before its 27% discount.
Speaking of nourishing products, L'Occitane's almond shower oil is my secret to keeping my skin soft and hydrated in the winter. If your skin feels dry and stretched the second you towel off post-shower, that will no longer be a problem.
Treat yourself to these satin pillowcases while they're reduced. Not only will they make your bed feel far more luxurious, they'll also reduce friction with your hair and skin, helping to prevent breakage and dryness.
Looking for a new hair dryer? Not only is this BaByliss Super Power one half price right now, it also works to tame flyaways and dries your hair incredibly fast.
I own this Revlon hair dryer myself and swear by it for boosting volume and giving a smooth and sleek finish. It's best used while your hair is slightly damp but not sopping wet, and best bought when it's reduced by 52% (like it is right now).
Elemis' Pro-collagen Marine cream is iconic for a reason! It's a good idea to stock up while it's 20% off.
Reviewers swear by the Rise Hot Brush for creating unreal levels of volume. If you've been umm-ing and ahh-ing over whether to invest, now is a great time to snap it up.
There's 39% off the Murad Resurgence Retinol Youth Renewal Serum right now, which targets fine lines and dark spots. It's a huge bestseller even when it's not on sale.
Urban Decay's All Nighter is my go-to setting spray for nights out, so you can bet I'm stocking up on it while it's discounted - especially with party season coming up.
Let's be honest, you could probably do with a pamper evening right now. Make your soothing bath feel even more relaxing thanks to the 38% discount on Neal's Yard's iconic foaming bath.
I always gravitate towards neutral-toned polishes come autumn, and this pale pink shade has the perfect muted undertone for everyday wear.
Save a soothing 30% on the Thayers Milky Face Toner which works to smooth, plump and hydrate the skin. The milky formula is ideal for sensitive skin.
If you've been looking for a good IPL hair removal device, you'll be thrilled to learn you can save £100 on this Philips Lumea model right now.
I've tried a LOT of dry shampoos in my time, and my favourite by far has to be the Moroccanoil Light Tones option. It doesn't leave a grey cast on my light brown hair, smells gorgeous and makes my hair feel genuinely clean, not just powdery.
If you're a fan of the COSRX snail mucin essence above, you'll probably have heard of the all-in-one face cream too. They're both equally stock-up worthy now they're massively discounted.
If you haven't tried this incredibly satisfying lip product yet then I implore you to do so immediately. You simply swipe on the metallic blue formula, take a selfie (optional, but encouraged) then peel it off to reveal a long-lasting lip stain - stunning.
Neal's Yard Remedies' iconic Aromatic bath salts for under £10? Don't mind if I do.
If your ultimate goal is the regular maintenance of your hair, Olaplex's bond-building shampoo is the answer. It's on the pricier side for shampoo, but reviewers swear by it for repairing extreme damage, so if you've had your eye on it for a while then now's the time to invest!
Elizabeth Arden's Retinol Ceramide capsules are perfect for travelling, will look gorgeous on your dressing table and are currently less than half their original price!
