Kate Middleton's favourite perfume has been revealed and it's going viral

(Image credit: Getty Images)

Kate Middleton is one of the most talked-about women in the world, with her fashion influence turning small businesses into sell-out brands and her hairstyle changes sparking trends of their own.

And this past year we’ve only been seeing more of the Duchess of Cambridge, with her role in the royal family seemingly elevated over these troubling times.

She was crowned the coolest female of the moment and has been brought forward as 'Queen-in-waiting' something that royal experts explain is a clever move by palace aides who have realised just how popular Kate is.

This week, it was Kate Middleton's signature scent that got the world talking as her favourite perfume was revealed and unsurprisingly went viral.

The fragrance in question? Orange Blossom by Jo Malone.

Jo Malone Orange Blossom Cologne - Jo Malone, £102

<a href="https://click.linksynergy.com/deeplink?id=kXQk6%2AivFEQ&mid=42168&u1=hawk-custom-tracking&murl=https%3A%2F%2Fwww.jomalone.co.uk%2Fproduct%2F25946%2F10106%2Fcolognes%2Forange-blossom-cologne%3Fsize%3D100ml" data-link-merchant="click.linksynergy.com"" target="_blank" rel="nofollow noopener noreferrer">Jo Malone Orange Blossom Cologne - Jo Malone, £102
‘A shimmering garden oasis. Clementine flower sparkles over a heart of orange blossom and water lily, with warm undertones of orris and balsamic vetiver. Pure delight.’

This is something that Susan Kelley, founder of What Kate Wore, has opened up about in the past,

'I’ve seen people on social media who have bumped into Kate when she’s out shopping and have said she smells amazing, like raspberry and fruit - very clean, crisp smells,' Kelley explained, before announcing that the fragrance in question is Jo Malone's Orange Blossom cologne.

She's said to love it so much that she reportedly fragranced her wedding with the scent.

BRB - off to stock up.

Jenny Proudfoot
Features Editor

Jenny Proudfoot is an award-winning journalist, specialising in lifestyle, culture, entertainment, international development and politics. She has worked at Marie Claire UK for seven years, rising from intern to Features Editor and is now the most published Marie Claire writer of all time. She was made a 30 under 30 award-winner last year and named a rising star in journalism by the Professional Publishers Association.