It could be because people need their hands free to be on their mobiles, or because they don't want to mess up their shoulders or back. Or it could simply be because they want all their belongings neatly organised. Either way, they are going crazy for this Away backpack for a reason.
The (aptly named) Backpack style was originally launched last summer, but sold out quickly, with Away telling me it's been the most in-demand product in the line, with more than 9,000 people joining the waitlist for it.
Shop now: The Backpack for £195 from AWAY
Now it's available once more online and in-store, in three classic colours: navy, black and dark grey. It's easy to see the draw: if you're a tidy person, it's the dream.
It has a roomy interior, with three main zippered compartments, a cushioned pocket that fits a 15” laptop, and external water bottle pocket that easily zips flat.
You can carry it as it is, or slot it on top of your carry-on suitcase, which is ideal if you're a frequent traveller. Judging by how quickly this sold out last time, you might want to jump on this one.
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