Say hello to the smart suitcase you didn’t even know you needed

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  • If you’re obsessed with travel, you might already know Away, the already-cult US brand that serves up suitcases that, for want of a better word, are just genius.

    Let me explain. The suitcases of course come in all sizes, but the hero product is the cabin case. It comes in two sizes, the smaller one, and the slightly bigger one.

    It’s a tiny bit bigger as the founders, Jen Rubio and Steph Korey, realised that you could get away with adding just a tiny bit more space, and still comply with airline rules.

    Then, there is the key detail: a built-in, removable USB charger which can charge your iPhone five times before you have to replug it.

    Newer models also have a laptop pouch on the outside so you don’t have to faff about opening your suitcase to go through security. Trust me when I say you won’t be able to live without it.

    Now for the really good news: having successfully launched in the US, Away is finally coming to Europe, and specifically London, thanks to a brand new permanent store in Covent Garden.

    It offers the full line of luggage and accessories as well as a curated selection of travel-perfect products like mini candles and magazines. You’ll also love the minimal aesthetic with custom elements drawn from local architecture and style, like a mural installation by Jo Hummel-Newell.

    Find it at 9 Earlham Street, London WC2H 9LL.

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