The Brit brand has released innovative new motion responsive images for their new Autumn/Winter ad campaign, watch and be amazed!
Technology today, eh? Burberry has stepped up its game for the new Autumn/Winter 2010 ad campaign, releasing a series of very clever motion responsive images.
Starring Brit model Rosie Huntington-Whiteley, the smart snaps – shot by Mario Testino – can be zoomed, rotated and even played movie-style with the click and drag of a mouse.
While we’re impressed, granted, we can’t help but swoon over the pictures in their regular 2D format anyway – have you ever seen a better looking bunch?
It’s the first time such technology has been used in a fashion house ad campaign, which Chief Creative Officer Christopher Bailey believes expresses the individuality and creativity of the British brand.
‘This campaign protects our authentic and timeless heritage and evolves the modern way in which we communicate that,’ he says.
‘Burberry was founded on innovation and outerwear and I want anyone who sees the campaign not just to see images, but to feel a part of what we have created.’
Plus, check out this behind-the-scenes video from the set of the shoot:
What do you think of the Burberry Autumn/Winter 2010 ad campaign? Let us know your thoughts in the comments box below!