Harvey Nichols has just had a feminist makeover

Harvey Nichols as you know it is no more. Well, for the month of September at least. The luxury department store has rebranded as Holly Nichols to celebrate women.

This is to launch its newly refurbished First Floor and its ‘Let’s hear it for the Girls’ campaign.

As well as featuring a new illuminated ‘Holly Nichols’ sign on the front of the Knightsbridge store, everything from shopping bags to social media channels have been rebranded.

The campaign is drawing on Harvey Nichols's history of supporting women in the workplace. Did you know that after the founder of Harvey Nichols, Benjamin Harvey died in 1850, it was his wife who took over? She is credited for the partnership with James Nichols to form Harvey Nichols & Co.

Fast forward to 2018 and seven out of nine of the company’s board members are women.

Throughout September, there will be loads more activities including trunk shows, new launches, brand parties as well as inspirational talks from women who have influenced our culture and challenged our attitudes.

‘We are incredibly excited to unveil our Holly Nichols campaign – a month of events celebrating women, those who have inspired us in the past, and those that continue to do so today. Our newly refurbished First Floor is shopping heaven with collections from the world’s best-loved designers, selected for their quality of design and make. We’ve created a shopping experience for our female customers like no other,’ says Deb Bee, Group Marketing & Creative Director Harvey Nichols.