Why everyone's talking about that Gigi Hadid Moschino campaign

(Image credit: Rex)

Following on from the whole Melania Trump jacket controversy (she wore a 'I really don't care, do U?' coat whilst visiting immigrant children who'd been separated from their parents), Jeremy Scott has seemingly decided to hit back with his latest Moschino campaign.

The AW18 shots, unveiled on the designer's Instagram, feature the likes of Gigi Hadid and Kaia Gerber, their skin painted bright hues of blue, orange and yellow, with the caption, 'The only thing illegal about this alien is how good she looks'.

This was meant to call out Trump's zero-tolerance policy on immigration, and the post promptly went viral.

A photo posted by on

However good the intention though, it received a bit of backlash with users calling it ignorant and misplaced.

He was forced to defend his actions, later editing the caption to state, 'WHAT IS AN “ALIEN?” THE CONCEPT OF MY AD CAMPAIGN IS TO BRING ATTENTION TO THE US ADMINISTRATION’S HARSH STANCE TOWARDS ‘ILLEGAL ALIENS.’ I PAINTED THE MODELS IN MY SHOW AND THIS CAMPAIGN AS A WAY TO OPEN A DISCUSSION ON WHAT EXACTLY AN 'ALIEN' IS - ARE THEY ORANGE BLUE YELLOW GREEN? DOES THIS MATTER? THEY ARE OUR FRIENDS, NEIGHBORS, CO WORKERS, RELATIVES AND PEOPLE WE LOVE.'

A photo posted by on

Scott has always been vocal about his views, and whether his users agree or not, at least it has opened up a conversation about a real issue.

Penny Goldstone

Penny Goldstone is the Digital Fashion Editor at Marie Claire, covering everything from catwalk trends to royal fashion and the latest high street and Instagram must-haves.

Penny grew up in France and studied languages and law at the Sorbonne Nouvelle University in Paris before moving to the UK for her MA in multimedia journalism at Bournemouth University. She moved to the UK permanently and has never looked back (though she does go back regularly to stock up on cheese and wine).

Although she's always loved fashion - she used to create scrapbooks of her favourite trends and looks, including Sienna Miller and Kate Moss' boho phase - her first job was at MoneySavingExpert.com, sourcing the best deals for everything from restaurants to designer sales.

However she quit after two years to follow her true passion, fashion journalism, and after many years of internships and freelance stints at magazines including Red, Cosmopolitan, Stylist and Good Housekeeping, landed her dream job as the Digital Fashion Editor at Marie Claire UK.

Her favourite part of the job is discovering new brands and meeting designers, and travelling the world to attend events and fashion shows. Seeing her first Chanel runway IRL at Paris Fashion Week was a true pinch-me moment.