Why everyone's talking about that Gigi Hadid Moschino campaign


Following on from the whole Melania Trump jacket controversy (she wore a 'I really don't care, do U?' coat whilst visiting immigrant children who'd been separated from their parents), Jeremy Scott has seemingly decided to hit back with his latest Moschino campaign.
The AW18 shots, unveiled on the designer's Instagram, feature the likes of Gigi Hadid and Kaia Gerber, their skin painted bright hues of blue, orange and yellow, with the caption, 'The only thing illegal about this alien is how good she looks'.
This was meant to call out Trump's zero-tolerance policy on immigration, and the post promptly went viral.
However good the intention though, it received a bit of backlash with users calling it ignorant and misplaced.
He was forced to defend his actions, later editing the caption to state, 'WHAT IS AN “ALIEN?” THE CONCEPT OF MY AD CAMPAIGN IS TO BRING ATTENTION TO THE US ADMINISTRATION’S HARSH STANCE TOWARDS ‘ILLEGAL ALIENS.’ I PAINTED THE MODELS IN MY SHOW AND THIS CAMPAIGN AS A WAY TO OPEN A DISCUSSION ON WHAT EXACTLY AN 'ALIEN' IS - ARE THEY ORANGE BLUE YELLOW GREEN? DOES THIS MATTER? THEY ARE OUR FRIENDS, NEIGHBORS, CO WORKERS, RELATIVES AND PEOPLE WE LOVE.'
Scott has always been vocal about his views, and whether his users agree or not, at least it has opened up a conversation about a real issue.
Marie Claire Newsletter
Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!
Penny Goldstone is the Contributing Fashion Editor at Marie Claire UK. She writes about catwalk trends and the latest high street and Instagram sartorial must-haves. She also helms the Women Who Win franchise.
She has worked in fashion for over 10 years, contributing to publications such as Cosmopolitan, Red, Good Housekeeping, and Stylist.
-
Chanel Cruise 2025/2026: A riviera reverie unfolds off the shores of Lake Como
Everything you need to know about the fashion houses Italian-inspired collection
-
Inside Kate Middleton's masterclass in modern royal dressing—with a High-Street twist
You can still shop her princess-approved style
-
Taylor Swift's savage dig at Kanye West just surfaced thanks to Ed Sheeran
Wheezing