Poor judgement by the ad team
With rumours brewing about Chloe Moretz and Brooklyn Beckham possibly being back together, you may think that Chloe is hitting headlines because of her love life, but this week, she’s hitting back at an advert for her new cartoon film which was quite frankly inappropriate.
Starring in Snow White parody story Red Shoes & The 7 Dwarfs, the 20-year-old actress was horrified when plus-size model Tess Holliday brought this advert for the film to Chloe’s attention:
How did this get approved by an entire marketing team? Why is it okay to tell young kids being fat = ugly? 🤔😏@ChloeGMoretz pic.twitter.com/PVhgwluGTM
— Tess Holliday 🥀 (@Tess_Holliday) May 30, 2017
‘Appalled and angry,’ the star lashed out over this marketing campaign which basically body shames the lead character and insinuates that being overweight makes someone not beautiful.
Chloe took to Twitter to apologise to fans and to admit she knew nothing about the poster – and the film’s producer has since withdrawn the advert.
Pls know I have let the producers of the film know. I lent my voice to a beautiful script that I hope you will all see in its entirety https://t.co/IOIXYZTc3g
— Chloë Grace Moretz (@ChloeGMoretz) May 31, 2017
I have now fully reviewed the mkting for Red Shoes, I am just as appalled and angry as everyone else, this wasn't approved by me or my team
— Chloë Grace Moretz (@ChloeGMoretz) May 31, 2017
In a statement, the film’s production said: ‘Locus Corporation wishes to apologise regarding the first elements of our marketing campaign (in the form of a Cannes billboard and a trailer) which we realise has had the opposite effect from that which was intended. Our film, a family comedy, carries a message designed to challenge social prejudices related to standards of physical beauty in society by emphasising the importance of inner beauty. We appreciate and are grateful for the constructive criticism of those who brought this to our attention. We sincerely regret any embarrassment or dissatisfaction this mistaken advertising has caused to any of the individual artists or companies involved with the production or future distribution of our film, none of whom had any involvement with creating or approving the now discontinued advertising campaign.’
