It's the interview that captured Marilyn Monroe at her most candid. And now Georges Belmont's famous meeting has landed the screen icon a brand new Chanel campaign
Marilyn Monroe has been announced by Chanel as the French fashion house’s brand new campaign star of their Chanel No.5 fragrance ads – and it’s got us thinking about that all-important interview the late screen icon gave to Marie Claire back in 1960.
The actress’ candid revelation about her love for the gorgeously feminine fragrance appeared in an article in 1952 that accompanied her first cover of Life Magazine: ‘Marilyn, what do you wear to bed? So I said I only wear Chanel No.5.’
But it’s her interview in 1960 with Marie Claire France‘s editor-in-chief Georges Belmont, where the actress elaborated on her love for the iconic perfrume, which is fronting a brand new beauty campaign being unveiled on 1 November.
George was interviewing Marilyn for her new film Let’s Make Love by Georges Cukor, when the subject of her favourite fragrance was again addressed.
She said: ‘You know, they ask me questions. Just an example: “What do you wear to bed? A pyjama top? The bottoms of the pyjamas? A nightgown?” So I said, “Chanel No.5”, because it’s the truth… And yet, I don’t want to say “nude”. But it’s the truth !’
The interview also touches on Marilyn‘s infamous decision to pose nude to pay off her debts in 1949.
Chanel has today released a stunning shot of the late star taken by Ed Feingersh from the archives which shows Marilyn clutching a bottle of Chanel No.5 and applying it to her chest. A full video campaign will be unveiled on Chanel’s Facebook page within weeks.
Marilyn is taking the reigns of the campaign over from Brad Pitt, over fifty years after her death. How incredible?!
Listen to Georges’ interview with Marilyn below…