Clue: it is not part of an oyster
We seem to be having a vaginal-reawakening. Earlier this month, Cult Beauty launched their online shop for your vagina to encourage an open, non-judgemental conversation about women's nether regions, Lynn Enright recently wrote about her new book Vagina: A Re-Education (Allen & Unwin) in our April issue, and now Bodyform are launching a new PureSensitive range for intimate care, alongside their #vivalavula campaign to get women to understand more about their bodies and tackle the taboo surrounding their lady gardens.
According to research carried out by Bodyform, 73% of women in the UK don't know what a vulva is, 42% have felt embarrassed about theirs (it's a shocking 63% in 18-24 year-olds) and 61% believe society puts a pressure on women to ensure their vulva looks a certain way.
Watch the campaign video below...
Bodyform's campaign hopes the Viva La Vulva campaign will get more women talking about this particular part of their bodies, help to drive education and boost's women confidence.
They want to 'talk about vulvas and liberate women from the pressure to adhere to fake 'vulva standards'.
Are you with them? Will you start chatting to your friends about it?
Let us know, but tweeting us @marieclaireuk.
Marie Claire Newsletter
Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!
Katie Thomas is the Senior Beauty Editor at Marie Claire UK. With over 10 years of experience on women's luxury lifestyle titles, she covers everything from the best beauty looks from the red carpet and stand out trends from the catwalk, to colonic irrigation and to the best mascaras on the market. She started her career on fashion desks across the industry - from The Telegraph to Brides - but found her calling in the Tatler beauty department. From there she moved to Instyle, before joining the Marie Claire digital team in 2018. She’s made it her own personal mission to find the best concealer in the world to cover her tenacious dark circles. She’s obsessed with skincare that makes her skin bouncy and glowy, low-maintenance hair that doesn’t require brushing and a cracking good manicure. Oh and she wears more jewellery than the Queen.
Chia water is all over TikTok claiming to boost gut health and satiety - but after trying for a week, it's not for me
The results were.... interesting
By Sofia Piza
People are using face tape to minimise wrinkles, but does it work? After asking a plastic surgeon, I tried it for myself
Turns out, TikTok might've duped us on this one
By Tori Crowther
This weekly Olaplex mask is my answer to frazzled winter hair - the before and after pictures have to be seen to be believed
And it just takes 10 minutes
By Tori Crowther