Cult Beauty has launched a shop for our vaginas and we are so on board
Let's stop beating around the bush
Let's stop beating around the bush
We don't talk about our vaginas enough. Which is ridiculous, because half the population has one.
And on a day when we are celebrating everything femme, lady, woman and girl, Cult Beauty has launched an online shop for everything related to your nunu. And we are all for it.
From pH balancing cleansers and pelvic floor trainers, to vibrators and fanny supplements, this is your one-stop-shop for gynaecological health and sexual pleasure.
The online retailer wanted to start the conversation after a survey revealed that most of women only have a basic anatomical awareness. So they want to tackle the taboo head on, raise awareness, provide education and empower women. And their va-jay-jays.
'The last two years have been a time of great social upheaval and awakening. Women are shedding the constrictive chrysalis of social stigma, shame and embarrassment; they are starting to own their sexual health and fulfilment and search for solutions and guidance that don’t come from the NHS, porn sites or sex shops,' explains Cult Beauty co-founder and co-CEO Alexia Inge. 'From menstruation to masturbation, female wellness and intimate health now exist under beauty’s umbrella. We are launching this new category in partnership with The Lady Garden Foundation because this is about more than products. We’re starting a conversation to help women close the ‘orgasm gap’, but also normalise commonplace issues so embarrassment doesn’t inhibit a better quality of life. We want to help The Lady Garden banish ‘The Silent Killer’ cancers by being loud about the symptoms.'
The Lady Garden Foundation is a brilliant charity that does wonders at raising awareness and funding essential research into gynaecological cancers.
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Here's our roundup of a few things to whet your appetite:
Elvie The Pelvic Floor Trainer, Cult Beauty
Buy Now
DeoDoc Intimate Deospray, Cult Beauty
Buy Now
Smile Makers The Tennis Coach Vibrator, Cult Beauty
Buy Now
So why not make a trip to the shop and join the #vulvalution.
Here's to more convos about our vaginas.
Katie Thomas is the Senior Beauty Editor at Marie Claire UK. With over 10 years of experience on women's luxury lifestyle titles, she covers everything from the best beauty looks from the red carpet and stand out trends from the catwalk, to colonic irrigation and to the best mascaras on the market. She started her career on fashion desks across the industry - from The Telegraph to Brides - but found her calling in the Tatler beauty department. From there she moved to Instyle, before joining the Marie Claire digital team in 2018. She’s made it her own personal mission to find the best concealer in the world to cover her tenacious dark circles. She’s obsessed with skincare that makes her skin bouncy and glowy, low-maintenance hair that doesn’t require brushing and a cracking good manicure. Oh and she wears more jewellery than the Queen.
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