How to protect your consumer rights this Amazon Prime Day, according to an expert

So your Prime Day impulse buy didn't quite work out...

Amazon returns: what to do if your Prime Day buys are damaged or faulty

So your Prime Day impulse buy didn't quite work out...

Amazon Prime Day 2021 has officially landed, meaning some of the best discounts of the year are just a quick click away. Whether it's some seriously good Prime Day beauty deals you're after (think cult luxury brands at just a quarter of their usual price), or you're eyeing some of the incredible fashion discounts on offer, there's no denying that the Prime Day deals are well worth setting your alarm for.

See all top Amazon Prime Day deals 

With everything from electric toothbrushes to Elizabeth Arden skincare hugely discounted for the two-day-only event, it'd almost be rude not to splurge on something new, right? But sometimes (and we're loath to admit it), impulse buys just don't work out. And while it was totally worth it for the serotonin boost at the time, it's important to know your rights when it comes to returns, refunds and replacements.

So here's everything you need to know about the Amazon returns policy – plus, what to do if your package is damaged, stolen or lost.

Are Amazon returns free?

Yes! Amazon offer free, easy returns, so if your Prime Day purchase isn't quite what you expected, it couldn't be easier to get your money back. Returns options will depend on the seller, item or reason for return, but most items sold on can be sent back within 30 days.

My package was lost or damaged: what should I do?

Prime Day is one of the biggest shopping events of the year, so it's unsurprising that some packages might slip through the cracks.

“With such a large volume of packages being shipped at once, it’s highly likely some orders will receive a bit of wear and tear or go missing on the journey from warehouse to your door," says James Andrews, senior personal finance editor at

“The good news is that you’re protected: the Consumer Rights Act 2015 and the Consumer Contracts Regulations Act from 2013 cover everything from damaged deliveries to entirely absent orders.

“The Consumer Rights Act stipulates that the retailer, not the delivery firm, is responsible for getting your purchases to you. That means anything missing or damaged is their responsibility to fix - as your contract is with them, not the people dropping it to your door or the manufacturer."

According to Andrews, The Consumer Contracts Regulations Act also gives you 14 days to send something bought online back – whatever your reason for return might be – for a full refund. (Note, though, there are some exceptions for personalised items and perishable goods like food.)

“If there’s a problem with your order – for example it’s broken by the time it gets to you or doesn’t work – you have 30 days to report it to be guaranteed a full refund," he adds.

“But you have longer than that if you’re happy with a replacement or getting the item fixed; with shops required to repair or replace faulty products within six months, unless the shop can prove it wasn’t faulty before you received it.”

Well, now that that's cleared up, if you excuse us we'll just be adding everything on our wish list to basket...

Happy Amazon Prime Day!

What are the best Amazon Prime Day deals to shop now?

Bose Noise Cancelling Headphones 700 – was £349.95, now £279

Bose Noise Cancelling Headphones 700 – was £349.95, now £279 If you're after a great pair of noise cancelling headphones, this Bose 700 pair are some of the best in show. With wireless bluetooth, Alexa voice control and a built-in microphone, they're an incredible £70.95 off on Amazon right now while stocks last.

Oral-B Genius 8000 Electric Toothbrush –was £279.99, now £69.99 (save 75%)

Oral-B Genius 8000 Electric Toothbrush –was £279.99, now £69.99 (save 75%) Promising up to 100% more plaque removal with inbuilt position detection to make sure you never miss a spot, this Oral-B toothbrush is one of the cleverest electric toothbrushes around. Now over £200 off for Prime Day, the discount on this one is insane – so grab it while you have the chance.

Fitbit Versa 2 Smartwatch – was £199.99, now £119.00

Fitbit Versa 2 Smartwatch – was £199.99, now £119.00
If you've been wanting to invest in a Fitbit, there's no better time than Prime Day. The Versa 2 model is the most similar to an Apple Watch, but with more of a fitness focus. Alexa is built-in for weather and news updates, plus there’s a sleep quality monitor and 24/7 heart rate tracking. Plus, you can get notifications for calls, texts, calendar events and apps like Gmail and Facebook – and send quick replies wherever you are, right from your wrist. Get it for over £80 off while you can!

Cloud Nine The Wide Iron Hair Straightener –was £149, now £104.30

Cloud Nine The Wide Iron Hair Straightener –was £149, now £104.30
Cloud Nine's cult straighteners are a whopping 30% off in today's deals. Best for those with long, thick hair, the wide plates of these smooth-as-silk straighteners will make styling so much easier.

FOREO UFO mini 2 –  was £159, is £111.99

FOREO UFO mini 2 –  was £159, is £111.99
Spa level facial at home in just 90 seconds? Sign us up. A mini travel version of a FOREO classic, don't be fooled by its compact size – it offers just as powerful results. And it's now almost £50 off.

We'll take one of everything, please.

What's on your Prime Day wish list? Let us know on social @marieclaireuk

Kate McCusker

Kate McCusker is a freelance writer at Marie Claire UK, having joined the team in 2019. She studied fashion journalism at Central Saint Martins, and her byline has also appeared in Dezeen, British Vogue, The Times and woman&home. In no particular order, her big loves are: design, good fiction, bad reality shows and the risible interiors of celebrity houses.