I've found Levi's jeans for 30% off and a Hugo Boss watch for 60% off (and other cracking fashion deals)

(Image credit: 2020 Christian Vierig)

Amazon Prime Day 2021 is finally here, and while stocking up on some beauty buys is a great shout, as a fashion editor, I'm zoning in on the fashion deals. Now you might not think of Amazon when it comes to shopping fashion, but please do not underestimate it, there are SO many great brands to shop from.

With ending at 11:59pm on Tuesday 22nd June, there's still loads of time to stock up on discounted designer jeans or shoes. Here's a sneak peek of the best deals so far - and remember you need to sign into your Amazon Prime account to view them.

  • Clarks shoes - Up to 50% off at Amazon
  • Joules & Ted Baker - Up to 50% off at Amazon
  • Havaianas sandals and Crocs – Up to 35% off at Amazon
  • Puma, Vans and New Balance sneakers – Up to 35% off at Amazon
  • Denim Clothing from Wrangler, Lee and Pepe Jeans – Up to 40% off at Amazon
  • Hugo Boss, Armani, Lacoste and Calvin Klein – Up to 35% off at Amazon
  • Samsonite and American Tourister Luggage – Up to 40% off at Amazon
  • Watches from Fossil, Michael Kors and Hugo Boss – Up to 30% off at Amazon
  • Swarovski Jewellery – Up to 35% off at Amazon

Keep reading for the best individual deals across clothing, shoes, bags, jewellery and accessories on Amazon Prime Day now. If you're not already a Prime member, don't forget you need to sign up for your free trial below to shop these deals!

Sign up now: Amazon Prime 30-day free trial

What are the best Amazon Prime fashion deals available now?

There are loads of discounts on brands like Joules, Ted Baker, Crocs, UGG, Swarovski, Regatta, Levi's, Lee jeans and PUMA. Scroll down to see the best deals as I find them.

was £85

Clarks Women's Orinoco Spice Ankle Boots - was £85, now £49.86 (41% off)
Clarks makes some of the most comfortable footwear out there, so these boots will make your feet happy as well as stylish.

was £79

Ted Baker Women's SOPHYY TOTE - was £79, now £54.09 (32% off)
How gorgeous is this Ted Baker floral tote? Perfect for weekends away or toting your stuff around town.

was £39.95

Joules Women's Wellibob Wellington Boots - was £39.95, now £24.49 (39% off)
Wellies are a wardrobe essential for anyone who lives in this country, so you might as well invest in a cute pair like this Joules one, which is adorned with bees.

were £34.99

Crocs Unisex Baya Clogs, were £34.99, now £12.87 (50% off) at Amazon
You won't find these classic Crocs cheaper elsewhere. They are the perfect lightweight summer shoe and come in an array of colours.

were £24

Havaianas Hav. Slim, Women's Flip Flop Sandals, were £24, now £11.66 (51% off) on Amazon
Havaianas make the most durable and classic flip flips, so now's the time to stock up for your next holiday, since they are a whopping 50% off.

now £19.95 (60% off) at Amazon

PUMA Unisex's Smash V2 Trainers, were £49.95, now £19.95 (60% off) at Amazon
You can't beat a classic pair of Puma trainers, especially when they're 60% off.

was £56.99

Women's 724 High Rise Straight Jeans, was £56.99, now £39.89 (30% off) at Amazon
Levi's doesn't often do discounts, so when you see a pair of classic straight jeans for 30% off, you know it's a deal worth taking.

was £33.94

Calvin Klein Women's Bralette-rp Bikini Top, was £33.94, now £23.76 (30% off) at Amazon
Calvin Klein is known for its classic underwear and this bra is no exception.

was £195.00

Samsonite Flux - Spinner L Expandable Suitcase, 75 cm, 111 L, Blue (Navy Blue), was £195.00, now £102.38 (47% off) at Amazon
I honestly can't quite believe my eyes on this one, this is a large Samsonite suitcase for just over £100. It's super durable, has four wheels so is very easy to handle, and will be just perfect for your next holiday.

was £107.00

Men's Chronograph Quartz Watch with Leather Strap 1513628, was £107.00, now £299.00 (64% off) at Amazon
I'll let you in on a little secret: I often wear men's watches as I prefer the chunkiness, and I'm extremely tempted by this Hugo Boss number for 64% off. That said, it's also a great dad/partner gift.

were £79.00

Swarovski Women's Sunshine Collection Earrings, were £79.00, now £53.00 (33% off) at Amazon
Swarovski always offers some cracking deals in the Amazon Prime Day sale and this year is no exception, I'm snapping up these beauties for my next summer event.

Happy shopping!

Made a big beauty saving you want to shout about? Let us know over on social @marieclaireuk

Penny Goldstone

Penny Goldstone is the Digital Fashion Editor at Marie Claire, covering everything from catwalk trends to royal fashion and the latest high street and Instagram must-haves.

Penny grew up in France and studied languages and law at the Sorbonne Nouvelle University in Paris before moving to the UK for her MA in multimedia journalism at Bournemouth University. She moved to the UK permanently and has never looked back (though she does go back regularly to stock up on cheese and wine).

Although she's always loved fashion - she used to create scrapbooks of her favourite trends and looks, including Sienna Miller and Kate Moss' boho phase - her first job was at MoneySavingExpert.com, sourcing the best deals for everything from restaurants to designer sales.

However she quit after two years to follow her true passion, fashion journalism, and after many years of internships and freelance stints at magazines including Red, Cosmopolitan, Stylist and Good Housekeeping, landed her dream job as the Digital Fashion Editor at Marie Claire UK.

Her favourite part of the job is discovering new brands and meeting designers, and travelling the world to attend events and fashion shows. Seeing her first Chanel runway IRL at Paris Fashion Week was a true pinch-me moment.