Why go? If you're travelling to New York City on a budget, but don't want to compromise on the chic factor, then the newly opened Moxy Times Square is the place to be. And did we mention it was conveniently located smack bang in the middle of all the action in Midtown NY? Yep, you're just a short stroll away from the Broadway musicals, shops and attractions.
The vibe: Dubbed 'an energetic alternative to the typical hotel experience', Moxy Times Square was made for stylish people who know how to have fun, and more importantly, are all over Instagram. As you walk into the lobby, you check in via touch-screen kiosks, before heading do your room and entering via an app (though they have keycards too, don't worry), unless you get distracted and end up playing table football in the communal areas. You can also work there FYI, if you so wish.
But back to the rooms. This being New York, they are small, but you don't notice, such is the genius use of the space. Designed with ‘urban camping’ in mind, they include furniture that can be folded up and stored, cubbies for extra storage, and a walk-in rain shower with those trademark NYC tiles – and a cheeky ‘no diving sign’ for good measure. Oh, and a TV with Netflix.
What to eat: This is where it gets even more fun, because you have a range of options if you're feeling peckish. A must is the on-site restaurant, Legasea, which offers a fun and sustainable take on seafood classics. Try the spicy crab beignets, grilled octopus, fried buttermilk chicken box and seafood marinara pasta, washed down very nicely with the house;'s signature cocktails. Finish off with the double layer cheesecake, because when in New York (dishes from around £10 for a starter and £20 for a main, reservations here).
For a healthy and tasty breakfast (bagels are a must, because again, NY), try Bar Moxy on the first floor of the hotel, where you'll be rubbing elbows with creatives finishing off their power point presentations alongside their morning coffees.
But if it's breathtaking views of the city you're after, then head right up to Magic Hour, the rooftop bar and lounge, which features an 'urban amusement park', Empire State Building views, a rotating carousel, an oversized topiary garden, and a crazy golf course populated by flirty animal sculptures. Told you it was fun.
Rates start from £100 per night, you can book here.