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    1. Health and Fitness
    2. Wellbeing

    It’s official: these were the most popular wellness products of the year

    Think you can guess any of them?

    Amy Sedghi's avatar
    By Amy Sedghi
    Published 31 December 2023 In Features

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    Wellness products 2023: A woman working out in the mirror
    (Image credit: Getty Images)
    Jump to category:
    • 1. Air fryers
    • 2. Stanley Quencher Tumbler
    • 3. Handheld fans
    • 4. Heated throws
    • 5. Coffee machines
    • 6. Soup makers
    • 7. Air purifiers
    • 8. Water purifiers
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    Anyone else feel like 2023 flew by? This year we've been treated to a host of health and fitness trends, from cosy cardio to the Hot Girl Walk, plus buzzy products that have flooded our social media feeds (hello Stanley Quencher cup, we're looking at you). 

    But, our shopping habits aren't just influenced by what we see as we scroll on TikTok and Instagram - they're also a mirror of the year's climate (both literally and metaphorically). The roasting summer temperatures and cost-of-living crisis are reflected in some of the best-selling wellness items of 2023 so far, which we've got the intel on thanks to John Lewis and Lakeland. 

    Which we're all about investing in items you'll actually use forever here at Marie Claire UK, it's also interesting seeing which products have flown off the shelves and topped the charts as best-sellers, plus will likely help you decide whether they're worth your money or not.

    Ready to find which wellness products that have been filling our baskets, and homes, this year? Keep scrolling - and don't miss the most popular workout exercises of the year, while you're at it.

    Can you guess the most popular wellness products 2023?

    1. Air fryers

    Lakeland Dual Basket Air fryer

    Lakeland Dual Basket Air fryer 8L
    £99.99 AT LAKELAND

    If you're not aware of the hype about air fryers, where have you been? These cooking devices have not only been dominating kitchens and conversations for a while now, so it's no surprise they're also a top seller. 

    According to John Lewis' How We Shop, Live and Look report, the air fryer is now in its third-year of unbroken growth - partly fuelled by celebrities and influencers flaunting their love for the cooking device on social media. But, it's not just for show - the air fryer has also won a lot of praise for being a healthier way to cook food and offering a decent saving on energy costs (compared to whacking on the oven). 

    Lakeland report a staggering 1,175% increase in air fryer sales this year, showing interest is not slowing down. This Lakeland dual basket air fryer, launched recently, is a top choice from the brand, but the Ninja air fryer is also a popular option, according to John Lewis. 

    2. Stanley Quencher Tumbler

    Stanley Quencher H2.0 Flowstate Tumbler

    Stanley Quencher H2.0 Flowstate Tumbler
    £44.99 AT STANLEY

    If a wellness product could sum up 2023, then we'd argue that the viral Stanley Quencher Tumbler would be a contender. Having arrived on British shores this spring after garnering countless fans over in the US, the reusable cup has continuously sold out since. 

    John Lewis back this up, saying that the Stanley cup was an immediate hit with sales jumping 272% in the second week after launching in their stores. It was also the number one search term within John Lewis' online Cookshop section, with rose quartz proving the most popular colour.

    So, what do people like about it? It can carry a lot of liquid (1.2 litres), keeps cold drinks chilled for eleven hours and hot drinks warm for seven hours, plus it's easy to sip from thanks to its accompanying straw. Oh, and it comes in a variety of cute colours. No wonder the Internet is obsessed with this hydration hero.

    3. Handheld fans

    Nimya Blow Before You Go Portable Fan

    Nimya Blow Before You Go Portable Fan
    £15 AT SPACE NK

    We've had some hot summers of late and the scorching temperatures have called for a key hero product: the mini fan. It only took a quick glance this summer - on the bus, in the pub beer garden and even in the club - to see someone clutching their handheld fan in a desperate bid to feel the breeze.

    For John Lewis, the handheld fan was the bestselling product of the year. Let that sink in a moment - out of everything they sell, the handheld fan trumped them all. The retailer sold so many in 2023 that number of handheld fans shifted would be the equivalent of 153 huge wind turbines stacked on top of each other.

    While the John Lewis Handheld and Foldable Desk Fan (£12) - which was a top seller thanks to a host of five star reviews and fans (excuse the pun) praising the item - is not available anymore, we'd put money on it popping back up in summer 2024. But not to worry - this aesthetically pleasing Nimya portable fan will keep you fresh and feeling breezy too.

    4. Heated throws

    Wellness products 2023: A heated throw

    Heated throw
    £119.99 AT LAKELAND

    Once upon a time, a heated blanket or throw was something you'd associate with your grandparents - but not any longer. Younger generations have cottoned on to the fact that they're actually a pretty handy and cosy item to have. 

    Again, the rising cost of energy prices mean that people are looking for ways to stay warm without astronomical bills, and so interest in heated blankets and throws has risen, say Lakeland. This plush faux fur heated throw has been flying off the shelves, with the retailer recording sales of it in October increasing by 107%, month on month. 

    In our opinion it looks perfect for warming up after exercise in cold weather. Other need-to-knows: it's machine washable with a detachable control, so there's no need to worry about it getting grubby.

    5. Coffee machines

    Wellness products 2023: A Dualit coffee machine

    Dualit 84470 Espresso Coffee Machine
    £129.99 AT JOHN LEWIS

    For so many of us, that first cup of coffee is a much-needed staple in the morning routine. Covid-19 lockdowns saw the popularity of products like coffee machines jump, as we all desperately attempted to make life at home a bit more interesting. It also changed the way we work.

    John Lewis attribute a more flexible working pattern with many of us working at least one or two days a week at home as a contributor towards the continued interest in coffee machines. Lakeland also highlight the popularity of the devices in their 2023 Trends report, stating that 43% of households own one. 

    There is certainly no shortage of coffee machine options out there, but this neat espresso coffee machine by Dualit is a great option. It's compact, easy to use and there's also a built-in milk frother, so you can practice your cappuccino froth at the kitchen counter.

    6. Soup makers

    Lakeland Touchscreen Soup Maker

    Lakeland Touchscreen Soup Maker
    £149.99 AT LAKELAND

    There's nothing quite like a hearty soup when the nights start to draw in and the temperatures drop. And, it seems that more and more of us are interested in making our own - at the touch of a button.

    This month, Lakeland's Touchscreen Soup Maker has racked up a 66% increase in sales, compared to October 2022. If we were to speculate, we'd bet the TikTok stars sharing videos of their soup makers have something to do with this, not to mention increased interest in zero-waste cooking. Who doesn't love a bowl of warm soup?

    7. Air purifiers

    Blueair Blue Pure 3210 Air Purifier

    Blueair Blue Pure 3210 Air Purifier
    £179.00 AT LAKELAND

    From pollen, mould and smoke, there's a lot of stuff in the air we breathe. Whether you're into them or not, air purifiers promise to remove (some) airborne particles using a filter. Air pollution is a very real issue, and one we're becoming more aware of.

    This Blueair Blue Pure 3210 Air Purifier - which saw sales at Lakeland jump by 78% in September (vs September 2022) - removes dust, pollen, pet dander, dust mites, and mould spores. It also reduces VOCs, odours, smoke and airborne chemicals. It's designed to work in rooms up to 17m square and, thankfully, won't make a racket while its doing its thing.

    8. Water purifiers

    Aarke Water Purifier Filter Jug

    Aarke Water Purifier Filter Jug
    £99.99 AT LAKELAND

    Granted, water purifiers aren't anything new, but according to Lakeland, this Aarke Water Purifier Filter Jug saw sales increase by a third in September, compared to the same month last year.

    Now, this Aarke option, which reduces the amount of chlorine, heavy metals and limescale in your tap water is definitely a pricer option compared to the plastic water filter jugs - but this isn't your regular water purifier. It houses a stainless steel filter, which is more sustainable, durable and hygienic (it can go in the dishwasher to be cleaned) and the filter granules come in refill bags so you can top up the filter - rather than have to chuck the plastic filter away each time.

    Marie Claire Newsletter

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    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.
    Amy Sedghi
    Amy Sedghi
    Social Links Navigation

    Amy Sedghi is a freelance journalist, specialising in health and fitness, travel, beauty, sustainability and cycling.

    Having started her career in The Guardian newsroom working with an award-winning team, Amy's proud to have reported on a variety of topics, speaking to a range of voices and travelling far and wide to do so. From interviews on ski lifts to writing up breaking stories outside courtrooms, Amy is used to reporting from a range of locations (she’s even been known to type up a story in a tent).

    She also loves being active, spending time outdoors and travelling - with some of her favourite features she’s worked on combining all three. Cycling and eating her way round the Isle of Man, learning to sail on the Côte d'Azur and traversing the Caminito del Rey path in Spain are just some of her highlights.

    Covering a diverse range of subjects appeals to Amy. One minute she may be writing about her online styling session with Katie Holmes’ stylist and the next she’s transporting readers to the basketball courts of Haringey where she joined a group trying to lower knife crime in the capital.

    While at university, Amy was awarded The Media Society bursary. Following her stint at the Guardian, Amy worked at Google and as well as writing for Marie Claire, she regularly contributes interviews, features and articles to National Geographic Traveller, The Guardian, The Independent, The Telegraph, Stylist, Refinery29, Glorious Sport, Cycling Weekly and Rouleur.

    When she’s not writing, Amy can be found trying to get through her towering stack of books-to-read, cycling down at Herne Hill Velodrome or looking for the next place to eat and drink with friends.

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