The partnership celebrated 2017’s #MakeAPromise Day
Louis Vuitton and UNICEF have celebrated their first #MakeAPromise Day.
It comes a year after the French fashion house followed in the steps of Gucci by signing a three-year partnership with United Nation’s Children’s Fund, pledging to raise funds to protect children across the globe.
They marked the launch with parties in New York, Los Angeles, Miami and Toronto, that were attended by cool crowd regulars Leandra Medine and Emily Weiss.
The focus of the LV x UNICEF collaboration is to provide children, particularly those exposed to natural disasters and conflict, with health care, education and nutrition.
‘UNICEF is a strong and reliable leader in humanitarian action. Together, we can make a real difference to children in the most vulnerable situations,’ said Michael Burke, Chairman and CEO of Louis Vuitton.
As part of the partnership, Louis Vuitton designed the ‘Lockit’ pendant, inspired by the lock invented by Georges Vuitton in 1890 for the signature trunks.
The brand also encouraged public support for the campaign, with a ‘pinky promise’ campaign and the hashtag #MakeAPromise. A number of LV girls, including Lea Seydoux, joined creative director Nicolas Ghesquiere in the initiative and lots of celebrities, including Kate Moss, David Beckham and Priyanka Chopra, have already made their promise.
‘The idea of the #MakeAPromise campaign comes from children: when they make a promise, they mean it, and they seal it with a pinky promise. Children show us a simple way to change the world,’ Burke said.
‘One year after our successful launch, our teams have come up with this idea to keep our promise alive. It’s about joining forces worldwide to raise funds and awareness for children. We believe in word of mouth. Our goal is to reach as many people as possible and to make a real difference.’
‘Now more than ever, the need to stand together for and with children is critical. By making a promise for children, particularly those affected by conflict situations, the customers and employees of Louis Vuitton are showing their commitment to bring hope to the most vulnerable children,’ said UNICEF director of private fund-raising and partnerships Gérard Bocquenet.
The partnership has already donated more than $2.5 million from the proceeds to children requiring humanitarian support in Syria and Nigeria. In Syria, the funds have reached nearly four million under five-year-olds with polio vaccinations, 14 million people with drinking water and nearly 140,000 with school supplies aiding their education.
Make your donation at the UNICEF x Louis Vuitton site.