That dress that went viral last fashion week is now on sale

If you're looking for the perfect investment dress for summer, then here it is: introducing the Aje Banksia burnout midi dress.

While the name might not mean anything to you, you will probably have seen it all over your Instagram and favourite magazine shopping pages, because it went somewhat viral at last September's London Fashion Week.

I borrowed it to wear it at the shows, and couldn't predict how popular it would be. It was photographed so much and posted so many times on social that I felt like an actual celebrity - it was all the dress of course.

A creation from cult Australian brand Aje, it had all the elements to create the wow factor: cloud-like puff sleeves, a full skirt and fitted bodice thanks to a black ribbon, and the most ethereal white silk cotton finish.

A photo posted by on

Shop now: BANKSIA BURNOUT MIDI DRESS for around £280 from Aje

I have forever regretted not buying the dress, and lucky for me it has now gone on sale. At 555 Australian dollars (roughly £280) it's by no means cheap, but the quality is amazing and it's a statement dress that you will love for seasons to come.

If that particular style doesn't take your fancy, then there are plenty of other lovely dress, skirts and tops in the sale too, which you can shop here.

Penny Goldstone

Penny Goldstone is the Digital Fashion Editor at Marie Claire, covering everything from catwalk trends to royal fashion and the latest high street and Instagram must-haves.

Penny grew up in France and studied languages and law at the Sorbonne Nouvelle University in Paris before moving to the UK for her MA in multimedia journalism at Bournemouth University. She moved to the UK permanently and has never looked back (though she does go back regularly to stock up on cheese and wine).

Although she's always loved fashion - she used to create scrapbooks of her favourite trends and looks, including Sienna Miller and Kate Moss' boho phase - her first job was at, sourcing the best deals for everything from restaurants to designer sales.

However she quit after two years to follow her true passion, fashion journalism, and after many years of internships and freelance stints at magazines including Red, Cosmopolitan, Stylist and Good Housekeeping, landed her dream job as the Digital Fashion Editor at Marie Claire UK.

Her favourite part of the job is discovering new brands and meeting designers, and travelling the world to attend events and fashion shows. Seeing her first Chanel runway IRL at Paris Fashion Week was a true pinch-me moment.