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    1. Style

    How To Survive The Beast From The East If You're A Fashion Person

    Storm Emma may be whirling her way around the UK but that doesn't mean you have to look just as chaotic. Here's how to tackle the Beast from the East like a fashion pro...

    By Chloe MacDonnell
    Published 1 March 2018 In How Tos

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    Mandatory Credit: Photo by REX/Shutterstock
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    Storm Emma may be whirling her way around the UK but that doesn't mean you have to look just as chaotic. Here's how to tackle the Beast from the East like a fashion pro...

    Upgrade your headgear

    That old woolen beanie you knitted when you signed up to your university's crafting club is not going to cut it. Swap it for a fluro beanie instead. We love ACNE Studios for a fun take. A baseball cap is also another warm option and the brim acts as a great snowflake deterrent. Otherwise, go for a beret. Whilst, the fashpack love Dior's leather version, the high street is full of much more affordable options too.

    Ditch the wellingtons

    Mandatory Credit: Photo by Dvora/REX/Shutterstock

    Instead, go for a hiking boot like Veronika Heilbrunner. It's very "Gorpcore" - 2018's version of "normcore" which essentially encompasses wearing clothing and accessories designed for outdoor activities like hill-climbing in an urban environment. The same goes for snow boots. Dig them out. At least five fashion people I follow on Instagram have posted shots of themselves smugly stomping through the London sludge. Tights, apparently, are optional.

    Mandatory Credit: Photo by Dvora/REX/Shutterstock (9445323ae)

    Go bright or go home

    Mandatory Credit: Photo by Dvora/REX/Shutterstock

    Fashion people love a theme and Instagram's Eva Chen seems to have taken the meteorological offices 'red alert' warning and applied it to her wardrobe too. If head-to-toe colour blocking is a bit too adventurous for you, go for one brightly coloured item instead. Even better if it's in this year's must-have ultra violet hue.

    Mandatory Credit: Photo by REX/Shutterstock

    Embrace the white-out

    Mandatory Credit: Photo by REX/Shutterstock

    Continuing the theme, nothing says blizzard like an all-white look. However, don't think it's as easy as repurposing your Liz Hurley-esque white summer jeans. Instead, go for cosier fabrics, think corduroy trousers and cashmere knits. If you're the type of person who spills their hot chocolate after one sip, keep the white theme strictly to accessories. Staud and Dense Lente are the bag names to drop.

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    Layer up

    Mandatory Credit: Photo by Dvora/REX/Shutterstock

    If you buy one thing this week make it a Uniqlo HeatTech long-sleeved top. Then add your favourite layers. Team oversized knits with a puffer jacket. And give lighter coats a new lease of life by pairing with a warm hoodie.

    Mandatory Credit: Photo by Dvora/REX/Shutterstock

    Shop our must-have items below...

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    Marie Claire Newsletter

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    Chloe x Sorel Boots, Net-A-Porter, £335
    (Image credit: Net-A-Porter)

    Chloe x Sorel Boots, Net-A-Porter, £335

    Acne Pink Beanie, Browns, £110
    (Image credit: Browns Fashion)

    Acne Pink Beanie, Browns, £110

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    (Image credit: Uniqlo)

    Uniqlo, £12.90

    The North Face, £180
    (Image credit: The North Face)

    The North Face, £180

    Chloe MacDonnell
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