This cult brand has finally opened a store in London

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  • Nanushka, the cult label pioneering sustainable fashion, has finally opened a physical store in London (though you can still shop it online of course), and it’s as chic as you’d expect.

    Located in a Grade II listed townhouse at 30 Bruton Street, Mayfair, the new flagship store takes its aesthetic cues from the brand’s Budapest store. In other words, it’s a 70s minimalist’s dream.

    Think off-white textures and burr wood, ‘70s Breuer armchairs and travertine tables, which work beautifully with the building’s historical feel.

    The store is laid out on two floors, with a welcoming indoor garden patio and café on the ground floor, while the second floor is imagined as a sequence of lounge-like rooms, with custom-made tables, sofas, triptych mirrors and Hungarian wooden totems, each with handmade, organic and vintage elements that echo Nanushka’s ongoing commitment towards sustainability.

    Photo credit: Lucy Sparks

    Then of course, you can see and try on Nanushka’s designs in real life, which is always a much nicer shopping experience. If you’ve no plans to come up to London yet, then shop my favourite new pieces below.

    Cut out slip satin dress, £625 at Nanushka

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    Fluffy knit pants, £325 at Nanushka

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    It’s actually a bit of a return to London for Nanushka Founder and Creative Director, Sandra Sandor, who has seen as her second home ever since her days as a student at London College of Fashion.

    Of the new store, she said, ‘London is a very special place for me. It’s my second home and I couldn’t be happier to have more reasons to visit the city. I never thought this dream can come true let alone opening a store in the heart of Mayfair. Moving to London, living and studying here was eye opening for me, I learned so much about style and to dare to experiment – it was really influential in my design evolution. The London flagship embodies all of Nanushka’s core values from sustainability to the importance of community building in its truest form.’

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