The Loewe Squeeze bag is an icon in the making

Say hello to this season's new It-bag

loewe squeezebag
(Image credit: Getty Images)

It shouldn't exactly be breaking news that Loewe, the purveyor if It-bags (the Puzzle, the Basket, the Flamenco), has introduced a new handbag for the Autumn/Winter 23 season.

And yet the arrival of the Squeeze is worth shouting about. With its crafted ruched detailing, butter soft leather and chain detail, it's perfectly on trend, yet is undeniably an icon in the making.

It was first introduced in the AW23 runway collection at Paris Fashion Week earlier this year and is available to shop from today.

Like with its predecessors, the house's exquisite craftmanship is evident in the intricately crafted ruched detailing, the delicately stamped gold Loewe logo at the base of the bag and the lightweight gold-plated adjustable chain, complete with a detachable, gold Anagram pebble.

Loewe squeeze bag

(Image credit: Loewe)

It perfectly balances Loewe's signature playfulness thanks to its squishy handle and doughnut chain, with a distinctive and timeless design.

It's available in two sizes - small and medium - and in array of timeless hues such as chalk, chocolate, olive, black, oak and seaside blue.

Penny Goldstone

Penny Goldstone is the Digital Fashion Editor at Marie Claire, covering everything from catwalk trends to royal fashion and the latest high street and Instagram must-haves.

Penny grew up in France and studied languages and law at the Sorbonne Nouvelle University in Paris before moving to the UK for her MA in multimedia journalism at Bournemouth University. She moved to the UK permanently and has never looked back (though she does go back regularly to stock up on cheese and wine).

Although she's always loved fashion - she used to create scrapbooks of her favourite trends and looks, including Sienna Miller and Kate Moss' boho phase - her first job was at, sourcing the best deals for everything from restaurants to designer sales.

However she quit after two years to follow her true passion, fashion journalism, and after many years of internships and freelance stints at magazines including Red, Cosmopolitan, Stylist and Good Housekeeping, landed her dream job as the Digital Fashion Editor at Marie Claire UK.

Her favourite part of the job is discovering new brands and meeting designers, and travelling the world to attend events and fashion shows. Seeing her first Chanel runway IRL at Paris Fashion Week was a true pinch-me moment.