As a shopping editor who’s planning her next holiday, trust me - COS, Reformation and Free People are nailing elevated summer attire

Summer-perfect picks

woman wearing one of the best holiday outfits from cos
(Image credit: Free People, Reformation)

According to LTK, searches for ‘holiday outfits’ have spiked by 35,000% in the last week alone - and it’s no wonder, with the weather *finally* warming up in the UK, our minds are on giving our holiday wardrobes an upgrade.

As Marie Claire UK’s Junior Shopping Editor, it’s literally my job to scour through the online shops to find the fashion pieces most worth shopping for, and three particular brands have stood out for me recently when it comes to holiday attire. COS, Reformation and Free People are all nailing elevated summer attire in their own way.

For summer staples you’ll bring back year after year, look no further than Free People. Each piece from the brand’s summer range immediately transports you to a cobbled city, Italian garden or similarly exquisite holiday setting. Accessorising your outfit with a pistachio ice cream: optional (but highly recommended).

Reformation excels in linens - just ask our Fashion Editor Penny, who tried them out on a recent holiday. The brand heroes classic silhouettes with an on-trend feel, the mid-range price point always justified by the exceptional quality of the pieces.

For more structural and elegant holiday pieces, you simply can’t beat COS’ new-in summer range. The pieces always look more expensive than they actually are (think The Row, but on a budget) - perfect whether you’re off on a city or beach break.

I’m planning my next holiday, and while I’m not *entirely* sure if I’m after a romantic European tour or a relaxing beach getaway, these pieces are giving me some serious inspo. So I’ve decided to put together a carefully curated edit of the best holiday pieces from COS, Reformation and Free People - for any type of holiday you may have planned.

Shop the best holiday outfits:



Free People

Valeza Bakolli
Junior Shopping Editor

Valeza Bakolli is Marie Claire’s Junior Shopping Editor. She previously worked at BuzzFeed, where she honed her skills in all things shopping - from gift guide curation to being first on the scene to feature the latest fashion and beauty drops. She’s made it her mission to encourage people to shop mindfully and with purpose. That’s why she dedicates hours of her time every day to finding the best products online so you don’t have to - from small and sustainable businesses wherever possible, of course.