The H&M designer collaborations are always something to get excited about. In previous years, the high-street stores has teamed up with the likes of Stella McCartney, ERDEM, Balmain and Giambattista Valli, and the collections have been so popular that they've caused hour long queues (both physical and digital) and products to sell out within minutes.
This year's big collab is with none other than The Vampire's Wife, a cult favourite with celebrities and royalty, including Kate Middleton, Maggie Gyllenhaal, Jodie Comer, Sarah Jessica Parker, Sienna Miller and more.
The label, founded by model and designer Susie Cave is known for its gothic-style (hence the name) romantic and feminine dresses, which often feature glamorous details such as ruffles and lace.
Here’s a little sneak peek at the collection, and it’s set to be a good one. Statement pieces include a lace dress with exaggerated shoulders, a velvet mini with pussy-bow detail and a silvery lace cape that will be perfect for party season.
You’ll also be able to get your fill of accessories, including detachable ruffle collars, fingerless lace gloves and whimsical jewellery.
Susie Cave said in a statement, ‘H&M went to extraordinary lengths to bring the dark and sensual world of The Vampire’s Wife to life. I hope the collection gives as much to those who wear it, as it did for me to create it.’
You’ll also be pleased to hear that the collection has some serious green credentials too, with garments made from sustainably sourced materials.
And finally for the really good news: you won’t have to wait long to shop the H&M x The Vampire’s Wife collection, because it drops online and in selected store on the 22nd October. Prices are all under £100.
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Penny Goldstone is the Digital Fashion Editor at Marie Claire, covering everything from catwalk trends to royal fashion and the latest high street and Instagram must-haves.
Penny grew up in France and studied languages and law at the Sorbonne Nouvelle University in Paris before moving to the UK for her MA in multimedia journalism at Bournemouth University. She moved to the UK permanently and has never looked back (though she does go back regularly to stock up on cheese and wine).
Although she's always loved fashion - she used to create scrapbooks of her favourite trends and looks, including Sienna Miller and Kate Moss' boho phase - her first job was at MoneySavingExpert.com, sourcing the best deals for everything from restaurants to designer sales.
However she quit after two years to follow her true passion, fashion journalism, and after many years of internships and freelance stints at magazines including Red, Cosmopolitan, Stylist and Good Housekeeping, landed her dream job as the Digital Fashion Editor at Marie Claire UK.
Her favourite part of the job is discovering new brands and meeting designers, and travelling the world to attend events and fashion shows. Seeing her first Chanel runway IRL at Paris Fashion Week was a true pinch-me moment.
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