Everything you need to know about the Balmain x H&M collaboration

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  • Balmain Army, get ready. The collaboration we’ve all been waiting for, Balmain x H&M, is launching on 5th November 2015. Here’s everything we know so far…

    The campaign video just dropped

    Olivier Rousteing and Kendall Jenner announced the project on the red carpet

    The Balmain designer broke the most exciting fashion news story of the year as only he would. He roped in BFFs Kendall Jenner and Jourdan Dunn, and took to the Billboard Awards red carpet in front of a global audience. Having kept the collaboration a secret for months, Olivier had even whipped up two preview looks from the collection for the girls to wear, causing a social media meltdown, of course. Now that’s how you do it.

    Balmain H&M

    Kendall Jenner, Olivier Rousteing and Jourdan Dunn

    The collection is haute for the high street

    Being a storied Parisian couture house, Balmain is famous for its super-womanly silhouettes and lashings of rich embellishments, with a fierce twist added by Olivier for the Insta-generation. ‘All the elements that make up the powerful Balmain silhouette are in this collection,’ Olivier tells us exclusively. ‘I looked at everything I’ve achieved since becoming creative director. The intricacy of the embellishment, the strong-shouldered tailoring… finish your look with the high-waisted belt, and you’re totally Balmain.’

    Balmain HM

    Balmain x HM

    Olivier Rousteing is the most popular man in fashion

    Olivier counts Kim Kardashian and Rihanna among his BFFs-turned-clients meaning you can guarantee you’ll spot stars everywhere wearing the pieces. The self-proclaimed king of the fish face selfie will, naturally, pose up a storm with his supermodel friends at the launch party, flooding Instagram with the fabulousness of the #BalmainArmy.

    Balmain Hm

    So popular…

    The official campaign pictures are hot to trot

    Balmain HM

    These campaign images are to die for

    Go on, take a guess who stars in the adverts? Gigi Hadid, Jourdan Dunn and, of course, Kendall Jenner look powerful stood alongside two Olivier look-alike models (above). From the graphic backdrop to the all supermodel cast, the images are unmistakably Balmain.

    The history of H&M collaborators is oh so impressive

    Balmain HM

    Kanye, Kim and Olivier

    Karl Lagerfeld, Isabel Marant, Lanvin, Versace, Alexander Wang and even more huge designer names have brought their haute to the high street in recent years, producing sell-out ranges that get fashion fans queuing round the blocks on launch day.

    When the collection sells out, olivier wants you to tag #HMBalmaination

    ‘When it all sells out, I’ll celebrate with a selfie, of course!’ Olivier exclusively tells us. ‘I want everyone to take pictures in the queue, outside the store, in the changing room and at the till, to show me how they’re wearing the pieces in their own way.’

    Read our exclusive interview with Olivier in the November issue of Marie Claire UK and shop the Balmain x H&M collection at H&M now.

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