It's that time of year again, the one where you queue in the cold for hours while maniacally refreshing your browser on as many appliances as you can. I'm talking of course of H&M's annual designer collaboration, which is a mere 24 days away (7th November to be exact).
This year, as you know, the high street giant has teamed up with maximalist designer Giambattista Valli, and they've been teasing the clothing line ever since it was announced, including dropping the campaign images today.
They star Kendall Jenner (who almost broke the internet when she was the first to wear that pink dress from the collab at the Cannes film festival), Clara 3000, Chiara Ferragni, H.E.R, Luka Isaac, Chris Lee and Cameron Monaghan.
They were shot in a variety of decadent settings in Giambattista Valli’s hometown of Rome by iconic duo Mert and Marcus, and styled by Melanie Ward.
As for the clothes, they most definitely look like they're worth losing hours of your life for.
Kendall is seen wearing a red version of the tulle gown, which I think will be the hero piece of the collection, while Chiara models a short pink lace floral number that will go down a storm come wedding season.
But some of the men's jackets are where my heart is at, especially the gold embroidered military style ones.
Whatever your style, you'd better set your alarm clocks, because this one is going to sell out just as fast as the others.
Marie Claire Newsletter
Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!
Penny Goldstone is the Digital Fashion Editor at Marie Claire, covering everything from catwalk trends to royal fashion and the latest high street and Instagram must-haves.
Penny grew up in France and studied languages and law at the Sorbonne Nouvelle University in Paris before moving to the UK for her MA in multimedia journalism at Bournemouth University. She moved to the UK permanently and has never looked back (though she does go back regularly to stock up on cheese and wine).
Although she's always loved fashion - she used to create scrapbooks of her favourite trends and looks, including Sienna Miller and Kate Moss' boho phase - her first job was at MoneySavingExpert.com, sourcing the best deals for everything from restaurants to designer sales.
However she quit after two years to follow her true passion, fashion journalism, and after many years of internships and freelance stints at magazines including Red, Cosmopolitan, Stylist and Good Housekeeping, landed her dream job as the Digital Fashion Editor at Marie Claire UK.
Her favourite part of the job is discovering new brands and meeting designers, and travelling the world to attend events and fashion shows. Seeing her first Chanel runway IRL at Paris Fashion Week was a true pinch-me moment.
Prince George, Princess Charlotte and Prince Louis have to miss an A-list event for a very relatable reason
By Jenny Proudfoot
Kate Middleton's Monica Vinader necklace is currently 30% off in the Cyber Monday sale
Snap it up before they sell out
By Penny Goldstone
Princess Kate's "image change" is reportedly down to her upcoming portrayal in The Crown
By Jenny Proudfoot