7 Emily in Paris-approved brands to know about

Lily Collins wears Magda Butrym in Emily in Paris

(Image credit: Netflix)

published 18 January 2023

Emily in Paris returned to our screens in December, and in the news that will surprise precisely no one, people can't stop talking about the fashion. For Season 3, we see the return of Emily's well-documented colourful aesthetic, while her group of fun, Paris-based friends seem to have also taken on her bold sense of style.

Unsurprisingly, the show is not lacking in noteworthy fashion moments, with many buzzy, It-brands garnering airtime on the Netflix series. From Jacquemus to Magda Butrym and Schiaparelli, this season the cast has sported several of the fashion industry's favourites, and they all deserve a sport on your radar. (If they're not already there, of course).

While sadly, many of the exact items seen on the show are already sold out, that doesn't mean you can't shop from the rest of the labels' equally stylish selections. Keep scrolling for 7 noteworthy brands spotted in Emily in Paris.

1. Magda Butrym

Magda Butrym Appliquéd silk-organza mini dress

Known for her floral appliqués and embellishments a plenty, Polish designer Magda Butrym has become a fashion industry favourite since launching her line in 2014. Emily wears the brand at a client dinner, at the Eiffel Tower now less.

2. Jacquemus

Camille Razat wears Jacquemus in Emily in Paris

Jacqeumus Marino crepe double-breasted blazer

Thanks to its unique designs and Insta-worthy viral runway moments, Jacquemus has become a veritable household name in recent years. The French label looks right at home on Camille Razat's character.

3. AMI Paris

AMI Paris hot air balloons in Emily In Paris

AMI Paris Ami de Cœur wool mockneck sweater

Featured as one of Emily's clients at Agence Grateau, AMI Paris practically had an entire episode dedicated to its brand. The fictional agency helped the IRL label to heighten its brand awareness by having AMI Paris logo-emblazoned hot air balloons fly over the city. Quite the memorable brand activation for a very memorable logo.

4. Essentiel Antwerp

Essentiel Antwerp Corleone stripe-knit jumper

Specialising in abstract prints and colourful designs, we're hardly surprised that Essentiel Antwerp is a brand that Emily is championing. Statement shades are right up her street.

5. Schiaparelli

Camille Razat wears Schiaparelli in Emily in Paris

Schiaparelli, Anatomy Cardigan Jacket

Schiaparelli is a storied luxury brand with a history of surrealist takes on fashion. This gilded ear motif is just one example of the way the brand has played with the concept of surrealism in recent collections.

6. Mira Mikati

Mira Mikati, Rainbow Sun Embroidered Jacket

Bold colours and fun prints are at the heart of Mira Mikati's designs, making the brand a perfect choice for Emily In Paris' statement-making protagonist.

7. Giuseppe di Morabito

Giuseppe Di Morabito feather-trim jumper

Corsetry, feathers and unique silhouettes are a hallmark of Giuseppe Di Morabito's collections. The Italian designer certainly has a flair for party dressing, and as luck would have it, Emily attends quite a lot of those.

Zoe Anastasiou is a Fashion Editor with over eight years of experience working across digital publications in New York, London and Australia. She has contributed to publications including Harper’s BAZAAR and ELLE Australia, and was the Fashion and Social Media Editor at Who What Wear UK before joining Marie Claire.