According to Google these are the 10 most popular beauty advent calendars - act fast, they're already selling out

Time to make your move

the charlotte tilbury, jo malone, harrods, lookfantastic and cult beauty advent calendars
(Image credit: Future)

As beauty editors, we know the best beauty advent calendars to shop this year (including luxury advent calendars and affordable advent calendars), but which advent calendars are people searching for the most?

According to Foundation, that's analysed the Google data, searches for the Charlotte Tilbury advent calendar have almost doubled compared to last year, with 40,500 monthly searches between the months of August and October 2023, compared to last year’s 21,100 searches. 2nd on the list is Jo Malone, with, on average, 33,100 searches each month. 

While you might not even have considered your Christmas shopping yet, shoppers are clearly doing their research earlier each year, so if you're after the most coveted beauty buys, you need to get in quick. Resh Vadgama, Beauty Marketing Expert at Foundation, says: "It seems silly to be talking about advent calendars in October, however, 54% of shoppers actually start their generic Christmas shopping prior to December, with many brands starting to release their advent calendars around now."

Vadgama continues, "Beauty advent calendars are a great way to promote products to people, and brands actually see a huge uplift in sales for the normal sized products after the Christmas period ends. It’ll be interesting to see how much searches increase for products included in the advent calendars in January!” So really, beauty advent calendars are a pretty stellar investment purchase. 

As a professional shopper, nothing excites me more than seeing what people are shopping most around Christmas time. One thing seems clear to me - the hype around beauty advent calendars is more frantic than ever before, so if you’re keen to get your hands on the most popular styles of 2023, we’d suggest getting a wiggle on. 

So without further ado, read on to find out the top 10 most searched-for (read: desirable) advent calendars of 2023 that need to be shopped right asap...

The most searched-for beauty advent calendars of 2023:

  1. Charlotte's Lucky Chest of Beauty Secrets 2023
  2. Jo Malone Advent Calendar 2023
  3. Space NK Beauty Advent Calendar 2023 (SOLD OUT)
  4. Lookfantastic Beauty Advent Calendar 2023
  5. MAC The 2023 'Frosted Frenzy' Advent Calendar
  6. Cult Beauty Advent Calendar 2023
  7. Rituals Classic Advent Calendar 2023
  8. Marks & Spencer Beauty Advent Calendar 2023
  9. Harrods Beauty Advent Calendar 2023
  10. Lush Advent Calendar 2023

1. Charlotte's Lucky Chest of Beauty Secrets

2. Jo Malone Advent Calendar

3. Space NK Beauty Advent Calendar

4. Lookfantastic Beauty Advent Calendar 2023

5. MAC The 2023 'Frosted Frenzy' Advent Calendar

6. Cult Beauty Advent Calendar 2023

7. Rituals Classic Advent Calendar 2023

8. Marks & Spencer Beauty Advent Calendar 2023

9. The Harrods Beauty Advent Calendar 2023

10. Lush Advent Calendar 2023

Valeza Bakolli
Junior Shopping Editor

Valeza Bakolli is Marie Claire’s Junior Shopping Editor. She previously worked at BuzzFeed, where she honed her skills in all things shopping - from gift guide curation to being first on the scene to feature the latest fashion and beauty drops. She’s made it her mission to encourage people to shop mindfully and with purpose. That’s why she dedicates hours of her time every day to finding the best products online so you don’t have to - from small and sustainable businesses wherever possible, of course.