Marie Claire UK Marie Claire UK
  • Fashion Fashion
      • Fashion
        • View all Fashion
        • Fashion Trends
        • Shopping
        • Watches and Jewellery
        • Fashion News
  • Beauty Beauty
      • Beauty
        • View all Beauty
        • Fragrance
        • Hair
        • Make Up
        • Skincare
        • Nails
        • Marie Claire Beauty Awards
  • Health Health
      • Health
        • View all Health
        • Fitness
        • Nutrition
        • Female Health
        • Wellbeing
  • Life Life
      • Life
        • View all Life
        • Opinions
        • Travel
        • Sustainability
        • Weddings
        • Money & Work
        • Competitions
  • Culture Culture
      • Culture
        • View all Culture
        • TV and Film
        • Celebrity News
        • Books
        • Royal News
  • Vouchers Vouchers
      • Clothing
        • View all Vouchers
        • Mint Velvet
        • Karen Millen
        • H&M
        • nobody's child
        • ASOS
        • ARKET
        • MANGO
      • Designer Clothing
        • View all Vouchers
        • Reiss
        • THE OUTNET
        • SSENSE
        • Mytheresa
        • Liberty London
        • Selfridges
        • Farfetch
      • Accessories
        • View all Vouchers
        • AllSaints
        • Aspinal of London
        • Charles & Keith
        • River Island
        • FitFlop
        • Kate Spade
        • Vagabond
      • Jewellery
        • View all Vouchers
        • Pandora
        • Abbott Lyon
        • Goldsmiths
        • Beaverbrooks
        • Astrid & Miyu
        • Swarovski
        • Angara Jewellery
      • Beauty
        • View all Vouchers
        • Sephora
        • Cult Beauty
        • Space NK
        • Dyson
        • Clarins
        • Look Fantastic
        • Clinique
      • Activewear
        • View all Vouchers
        • Lululemon
        • Gymshark
        • Sweaty Betty
        • Nike
        • adidas
        • New Balance
        • Helly Hansen
  • NEWSLETTER Signup to our newsletter
  • logoCreated with Sketch.
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    An account already exists for this email address, please log in.
    Trending
    • Women in Sport 2026
    • Marie Claire Masters
    • Spring Summer 2026
    • Nail Trends 2026
    • Best Investment Bags
    • Best Perfumes
    • Digital Issues
    • Women Who Win
    1. Beauty
    2. Make Up

    This balmy foundation makes my skin look seriously healthy—and the brand has kindly just discounted it ahead of party season

    Think glowy not shiny

    Lucy Abbersteen's avatar
    By Lucy Abbersteen
    Published 29 November 2024 In Features

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    Original image showing two light shades of the VIEVE Skin Nova Complexion Balm set against a dusky pink fabric background
    (Image credit: Lucy Abbersteen)
    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    Bring up the best VIEVE products in conversation with a group of beauty journalists and you are pretty much guaranteed to hear the phrase “Skin Nova” within seconds. It has a reputation among those in the know for being one of the best primers around—so suffice to say expectations were high for the brand’s first foray into foundation, the Skin Nova Complexion Balm.

    Founded by make-up artist and content creator Jamie Genevieve in 2020, VIEVE has rolled out everything from gorgeous blushers and bronzers to excellent make-up brushes in the years since. I’m also really into the brand aesthetic, which taps into our collective love of ‘90s grunge with a sprinkling of modern day chic, if you like.

    Last year Jamie finally launched her own VIEVE mascara, so it was high time the brand ticked off foundation, too—enter, Skin Nova Complexion Balm. Here’s my full, detailed review of said foundation, complete with pics so you can see its results.

    VIEVE Skin Nova Complexion Balm

    VIEVE Skin Nova Complexion Balm
    £25.50 AT CULT BEAUTY (WAS £34)

    Packaging might not be as important as the formula inside, but it does do some heavy lifting in terms of your first impressions of a product. On that front, VIEVE Complexion Balm is housed in a squeezy, translucent tube, so there’s no guesswork around how much product you’re using up. This also makes for easier control over the application.

    There are 20 shades on offer, ranging from 100 to 440, which the brand describes as flexible. While I can’t speak from firsthand experience as to how flexible the darker shades are, looking at the full range there doesn't appear to be quite as many deep options as there are for lighter skin tones, so it would be good to see some more shades rolled out in future. I've worn both 120 and 130, but the former is my closest match at this time of year.

    You may like
    • It Cosmetics Do It All Balm Review If Every Base Clings to Your Dry Patches, Try This One Instead—I Was Seriously Impressed
    • Rhode Highlight Milk Review I Wanted My Bare Skin to Look Glowier—Rhode's Latest Product Delivered It Without a Drop of Foundation
    • Best foundation balms If You’ve Fallen Out of Love With Foundation in Your 30s, This Hydrating, Blurring Alternative Still Gives Impressive Coverage

    I’ll admit that, to me, the name balm ostensibly sounded like this would be a fairly rich product and potentially better suited to dry skin than my oil-slicked-by-3pm complexion. But this formula has the nicest lightweight buttery texture that feels neither too heavy nor too thick. I will say it smells ever so slightly unusual, but this is only detectable while you’re applying it; this doesn’t hang around once your base has settled. The medium coverage is nice and buildable, giving my skin the kind of healthy look that's like I've managed to get way more sleep than I probably have.

    Lucy wearing the VIEVE Skin Nova Complexion Balm in shade 120

    (Image credit: Lucy Abbersteen)

    As for the wear, I have oily skin and found that a very slight wash of setting powder in particularly oily areas was a good approach without removing too much of the radiant finish. But either w-y, the medium coverage lasts well through the day with its natural, healthy looking finish—something that a bit of the best setting spray helped supercharge.

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    As a beauty editor, a telling moment in how much you like any given make-up product is whether or not you return to using it after the initial testing period—and I have indeed found myself reaching for the Skin Nova Complexion Balm by choice. It's played well with any other make-up I've used alongside it so far and is a lovely everyday foundation if you want to look like you’re having a particularly great skin day—think glowy, not shiny. If that sounds like your kind of vibe I think you'll love it.

    Other Vieve products currently on sale

    vieve sunset blush balm

    Vieve Sunset Blush Balm
    £18 AT CULT BEAUTY (WAS £24)

    Vieve Modern Mascara

    Vieve Modern Mascara
    £19.50 AT CULT BEAUTY (WAS £26)

    Vieve Soul Shadows Palette

    Vieve Soul Shadows Palette
    £21.75 AT CULT BEAUTY (WAS £29)

    Vieve Skin Nova

    Vieve Skin Nova
    £23.25 AT CULT BEAUTY (WAS £31)

    Explore More
    Black Friday Cyber Monday
    Lucy Abbersteen
    Lucy Abbersteen
    Social Links Navigation
    Beauty Contributor

    Lucy is a freelance beauty editor and contributor at Marie Claire, and has also written for titles including Cosmopolitan, Refinery29, Glamour and woman&home. She was previously Marie Claire’s junior beauty editor. During her career, she’s covered everything from backstage beauty at fashion week to interviews with famous faces like Drag Race royalty and Little Mix. As for her beauty ethos, she’s a big advocate for not having to spend a fortune on beauty products to get good results. When she’s not got beauty on the brain you’ll probably find her reading or Netflix-ing.

    Read more
    It Cosmetics Do It All Balm Review
    Make Up If Every Base Clings to Your Dry Patches, Try This One Instead—I Was Seriously Impressed
    Rhode Highlight Milk Review
    Skincare I Wanted My Bare Skin to Look Glowier—Rhode's Latest Product Delivered It Without a Drop of Foundation
     
     
    Best foundation balms
    Make Up If You’ve Fallen Out of Love With Foundation in Your 30s, This Hydrating, Blurring Alternative Still Gives Impressive Coverage
    Rare Beauty True to Myself Matte Foundation
    Make Up I Tried Rare Beauty's New Matte Foundation in the Heat and Now I'm Questioning Everything I Know About Base
     
     
    Latest in Make Up
    Best foundation balms
    Make Up If You’ve Fallen Out of Love With Foundation in Your 30s, This Hydrating, Blurring Alternative Still Gives Impressive Coverage
    No mascara trend, bare lashes
    Make Up I've Been a Mascara Addict for Two Decades—Apparently That's No Longer "Cool"
     
     
    It Cosmetics Do It All Balm Review
    Make Up If Every Base Clings to Your Dry Patches, Try This One Instead—I Was Seriously Impressed
    Kiko Milano
    Make Up I Watched Kiko Milano Build a Beauty Empire in Plain Sight—Now the World Is Finally Catching Up
     
     
    Latest in Features
    The long hair trend and the post-bob era
    Hair I’ve Spent Two Years Growing My Bob—Turns Out, There's a Reason Long Hair Is Trending
    @nlmarilyn in transitional autumn outfits
    Fashion Goodbye Summer Dresses, I'm in Autumn Outfit Planning Mode—These 5 Are Fresh
     
     
    Arsenal footballer and Lioness Chloe Kelly
    Health and Fitness Women in Sport 2026: Featuring Chloe Kelly, Elite Beauty Products, Grand Prix 2.0 and So Much More
    Mischa Anouk Smith on an astrology travel trip to Türkiye, where she got engaged less than 24 hours after a birth chart reading.
    Travel I Let Astrology Plan My Holiday—Less Than 24 Hours Later, I Was Engaged
     
     
    logoCreated with Sketch.
    • Site Archive
    • Contact Future's experts
    • Contact us
    • Terms and conditions
    • Advertise with us
    • Privacy policy
    • Cookies policy
    • About us
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire UK is part of Future plc, an international media group and leading digital publisher. Visit our corporate site.

    © Future Publishing Limited Quay House, The Ambury, Bath BA1 1UA. All rights reserved. England and Wales company registration number 2008885.