Marie Claire UK
  • Fashion Fashion
      • Fashion
        • View all Fashion
        • Fashion Trends
        • Shopping
        • Watches and Jewellery
        • Fashion News
  • Beauty Beauty
      • Beauty
        • View all Beauty
        • Fragrance
        • Hair
        • Make Up
        • Skincare
        • Nails
        • Marie Claire Beauty Awards
  • Health Health
      • Health
        • View all Health
        • Fitness
        • Nutrition
        • Female Health
        • Wellbeing
  • Life Life
      • Life
        • View all Life
        • Opinions
        • Travel
        • Sustainability
        • Weddings
        • Money & Work
        • Competitions
  • Culture Culture
      • Culture
        • View all Culture
        • TV and Film
        • Celebrity News
        • Books
        • Royal News
  • Vouchers Vouchers
      • Clothing
        • View all Vouchers
        • Mint Velvet
        • Karen Millen
        • H&M
        • nobody's child
        • ASOS
        • ARKET
        • MANGO
      • Designer Clothing
        • View all Vouchers
        • Reiss
        • THE OUTNET
        • SSENSE
        • Mytheresa
        • Liberty London
        • Selfridges
        • Farfetch
      • Accessories
        • View all Vouchers
        • AllSaints
        • Aspinal of London
        • Charles & Keith
        • River Island
        • FitFlop
        • Kate Spade
        • Vagabond
      • Jewellery
        • View all Vouchers
        • Pandora
        • Abbott Lyon
        • Goldsmiths
        • Beaverbrooks
        • Astrid & Miyu
        • Swarovski
        • Angara Jewellery
      • Beauty
        • View all Vouchers
        • Sephora
        • Cult Beauty
        • Space NK
        • Dyson
        • Clarins
        • Look Fantastic
        • Clinique
      • Activewear
        • View all Vouchers
        • Lululemon
        • Gymshark
        • Sweaty Betty
        • Nike
        • adidas
        • New Balance
        • Helly Hansen
  • NEWSLETTER Signup to our newsletter
  • logoCreated with Sketch.
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    An account already exists for this email address, please log in.
    Trending
    • Latest Issue
    • Marie Claire Masters
    • Autumn Winter 2026
    • Nail Trends 2026
    • Best Investment Bags
    • Best Perfumes
    1. Beauty
    2. Hair

    'Dream girl blonde' is the luxe-looking hair aesthetic experts are dubbing this summer's biggest trend

    70s-inspired and chic: it's dream girl blonde

    Rebecca Fearn's avatar
    By Rebecca Fearn
    Published 4 July 2024 In Features

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    Dream girl blonde
    (Image credit: Getty Images)
    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    For years now, my goal has always been to be as blonde as physically possible. Whatever the latest hair trend might be, I've long asked hairstylists to pile on the bleach—condition and hair health be damned—and have always gone after that cool-girl icy aesthetic. However, of late, I've sought something a little more natural-looking; a blonde hair look that grows out gracefully (I have been travelling for several months now) and that allows me to embrace my natural hues as I get a little older. 

    This is how 'dream girl blonde' entered my life at the perfect time. Since it was put on my radar a couple of weeks ago by a top hair stylist, this look has me falling in love with blonde all over again, despite being blonde every single day of my 31 years so far. This luxe-looking, boho-inspired, ultra-gorgeous-for-summer warm blonde has me obsessed. Want to know more? I've got you covered.

    What is 'dream girl blonde'?

    If laidback, natural vibes are your thing, dream girl blonde will meet your aesthetic. Inspired by boho babes like Sienna Miller, Florence Welch and Zoe Kravitz, this trend is a nod to the free-spirited nature of the 70s. 

    A post shared by Filiz Leyla (@filiz.leyla)

    “The aesthetic for the dream girl blonde trend is all about lightness, movement and fluidity,” says STIL founder and creative director, Christel Barron-Hough. “It’s both practical and playful and can be seen on the likes of runway models such as Doutzen Kroes and stars like Tyra Banks, Jessica Alba and Margot Robbie.”

    A post shared by Tyra Banks (@tyrabanks)

    How to get the look

    While box dye is always an option, as a blonde I always recommend visiting a salon for colour techniques such as this. Barron-Hough has become an expert in cool girl blonde hues, and her technique for dream girl blonde combines foiling and surface colouring, the latter of which adds dimension, depth and flow to the hair, with the former creating lightness and texture. 

    You may like
    • The long hair trend and the post-bob era I’ve Spent Two Years Growing My Bob—Turns Out, There's a Reason Long Hair Is Trending
    • What to ask for at the hair salon Here's What to Ask For at the Hair Salon to Get What You Actually Want
    • best hair repair masks tested by Marie Claire UK My Hair Is Dry and Lacklustre After Summer—Of All the Repair Masks I’ve Tried, These Are the Ones I Recommend

    If you want a natural grow-out like I do, you're in luck, because roots can easily be incorporated and blended for a natural finish here, with the help of some balayage techniques. In short, this is the ultimate low-maintenance blonde.

    A post shared by STIL Salon (@stil.salon)

    Colour-wise, this look is best complemented by soft, simple hues such as pine blonde, organic wheat (similar to linen blonde) and rustic pale brown. Barron-Hough also says it can suit a variety of complexions, as the blonde colours can be dialled up or down.

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    How to style 'dream girl blonde'

    A post shared by STIL Salon (@stil.salon)

    “I love to style the dream girl look with fashion-forward mermaid waves, to create just a hint of barely-there movement," says Barron-Hough. "Imagine flowing hair with natural texture in dreamy summer fields." Utilising tools such as Dyson's Airwrap can help to create a natural wave here, as can a finishing glossy hair oil. 

    The best thing about dream girl blonde is that it also really allows you to lean into your natural hair texture—looking just as exceptional on natural curls as it does with styled waves.

    A post shared by Cassie Randolph (@cassierandolph)

    Another key element to the dream girl blonde aesthetic is ensuring hair is looking and feeling healthy; as blondes, we can experience ample dryness and breakage, so regularly using hair masks and flooding the hair with hydration goes a long way to achieve those flowing, strong lengths.

    John Frieda Pre-Shampoo Treatment

    John Frieda Pre-Shampoo Treatment
    £9.99 AT BOOTS

    Davines Alchemic Conditioner in Golden Blond

    Davines Alchemic Conditioner in Golden Blond
    £28 AT CULT BEAUTY

    Dyson Airwrap™ Complete Long Volumise Hair Styler

    Dyson Airwrap™ Complete Long Volumise Hair Styler
    £479.99 AT JOHN LEWIS

    Gisou Honey Infused Hair Oil

    Gisou Honey Infused Hair Oil
    £35 AT CULT BEAUTY

    Rebecca Fearn
    Rebecca Fearn
    Social Links Navigation
    Freelance Beauty Journalist and Contributor

    Rebecca is a freelance beauty journalist and contributor to Marie Claire. She has written for titles including Refinery29, The Independent, Grazia, Coveteur, Dazed, Stylist, and Glamour. She is also a brand consultant and has worked with the likes of The Inkey List on campaign messaging and branded copy. She’s obsessed with skincare, nail art and fragrance, and outside of beauty, Rebecca likes to travel, watch true crime docs, pet sausage dogs and drink coffee. Rebecca is also passionate about American politics and mental health awareness.

    Read more
    The long hair trend and the post-bob era
    Hair I’ve Spent Two Years Growing My Bob—Turns Out, There's a Reason Long Hair Is Trending
    What to ask for at the hair salon
    Hair Here's What to Ask For at the Hair Salon to Get What You Actually Want
     
     
    best hair repair masks tested by Marie Claire UK
    Hair My Hair Is Dry and Lacklustre After Summer—Of All the Repair Masks I’ve Tried, These Are the Ones I Recommend
    Beauty Moodboard SS27
    Beauty ’90s Kate Moss, Stevie Nicks and “Digital” Skin—The Beauty References to Inspire You for the Season Ahead
     
     
    Latest in Hair
    Hair Loss & Gut Health
    Hair I Spent Years Trying to Fix My Hair Loss—Until I Started Investigating My Gut Health
    Dandruff vs Dry Scalp
    Hair Flaky Scalps—How to Decode Dandruff From Dryness and the Best Treatments For Both
     
     
    Hair loss, normal hair shedding
    Hair How Much Hair Loss is Normal—and is the Beauty Industry Capitalising on Our Fears?
    What to ask for at the hair salon
    Hair Here's What to Ask For at the Hair Salon to Get What You Actually Want
     
     
    Latest in Features
    Best Treatments for Eye Wrinkles, Dark Circles and Hooded Eyes
    Skincare From Dark Circles to Drooping Lids—An Expert Guide to What Really Works for Every Eye Concern
    collage of October fashion collaborations
    Fashion From Rixo to Burberry and M&S Lingerie, These are the Fashion Collaborations We’re Excited About Right Now
     
     
    Reverend Pippa White, author of Not a Priestess: Tales from Beyond the Pulpit, shares her experiences of sexism as a female vicar in the Church of England.
    Money and Work I Thought That When I Became a Vicar, the Sexist Remarks Would Stop—I Couldn’t Have Been More Wrong
    Olivia Munn trench coat black trousers
    Fashion Olivia Munn’s Swing Trench Is the Rainy-Weather Layer That Adds Ladylike Polish to Every Outfit
     
     
    logoCreated with Sketch.
    • Site Archive
    • Contact Future's experts
    • Contact us
    • Terms and conditions
    • Advertise with us
    • Privacy policy
    • Cookies policy
    • About us
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire UK is part of Future plc, an international media group and leading digital publisher. Visit our corporate site.

    © Future Publishing Limited Quay House, The Ambury, Bath BA1 1UA. All rights reserved. England and Wales company registration number 2008885.