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    1. Beauty
    2. Hair

    Bonfire blonde is proving the ultimate hair colour trend for autumn—and these looks have me sold

    It's rich, warm and oh-so seasonal—trust me, all the cool girls are wearing it

    Rebecca Fearn's avatar
    By Rebecca Fearn
    Published 29 October 2024 In Features

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    Bonfire blonde is one of the coolest hair trends of Autumn
    (Image credit: Getty Images)
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    I'm a sucker for an autumn hair trend—right now is my favourite time of year. In fact, I think all the best things happen around this time—including, of course, great hair. I have been obsessed with all of the best autumn hair colours, autumn haircuts in recent weeks, and for me, as someone who is actively trying to go a little more natural with my blonde and steer clear of icy bleach, the latest colour trend has caught my eye for all the right reasons. Introducing, bonfire blonde.

    It is more wearable and lower maintenance than the dream girl blonde of last season and offers a warmer tone for these chillier months. Beyond that, I've seen a ton of people opting for this currently under-the-radar trend of late. So what exactly is bonfire blonde hair, and how do you best wear it? Here's what to know.

    What is bonfire blonde?

    Simply put, bonfire blonde is that rich, slightly smoky hue of blonde that all the cool girls seem to be wearing right now. It's warm in tone and slightly darker, but still noticeably blonde rather than a biscuit brunette. It has a highlighted, balayage feel that adds depth to the look, rather than being one block colour. What makes it so appealing for this time of year is its earthy, natural vibe, which is much more suited to colder months than those hot summery ones.

    Still need convincing? Everyone from Amelia Dimoldenberg to Phoebe Dynevor are rocking it right now...

    Bonfire blonde inspiration

    A post shared by 🅳🅰🆈🅰🆁🆄🅲🅸 (@dayaruci)

    A photo posted by on

    Phoebe Dynevor's hair straddles the realm between blonde and brunette, with that gorgeously luxe feel that epitomises bonfire blonde.

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    A post shared by 𝚙𝚔 (@parisjackson)

    A photo posted by on

    Paris Jackson's lengths have a beautiful amount of depth to them, with a rich shine.

    A post shared by Celeste Evans (@celmatique)

    A photo posted by on

    Celeste Evans' curls look beautiful with this warm, rich shade of blonde.

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    A post shared by Michelle Rose Drumm (@michellerosedrumm)

    A photo posted by on

    If you're concerned you'll be losing a little brightness with a bonfire blonde look, simply ask for bright money pieces at the front.

    A post shared by Bryce Scarlett (@brycescarlett)

    A photo posted by on

    Bonfire blonde can look incredibly luxe on long waves, as proven by Brie Larson here.

    A post shared by Cristina Marino (@cristina__marino)

    A photo posted by on

    Tuck your hair behind your ears for a chic finish to any look.

    What to read next
    • Autumn Nail Trends 2026 From Fawn Print to Milky Matcha—These Are Autumn 2026’s Defining Nail Trends
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    A post shared by @gracevanpatten

    A photo posted by on

    Tell Me Lies' Grace Van Patten has absolutely nailed this deep autumnal blonde hue.

    A post shared by cleo wade (@cleowade)

    A photo posted by on

    Proving the look works just as beautifully on bob styles, Cleo Wade's curls are the most gorgeous shade of bonfire blonde.

    A post shared by Hailey Rhode Baldwin Bieber (@haileybieber)

    A photo posted by on

    Hailey Bieber's colour is one of the deeper bonfire blonde looks I've seen, and is so sleek.

    A post shared by Halston Sage (@halstonsage)

    A photo posted by on

    Lighter strokes of colour at the front can add a touch of brightness to frame your face.

    A post shared by Amelia Dimoldenberg (@ameliadimz)

    A photo posted by on

    Amelia Dimoldenberg always has the most perfect shade of bonfire blonde in pictures and videos.

    How to achieve bonfire blonde at home

    L’Oréal Paris Casting Natural Gloss Semi-Permanent Hair Dye in 823 Latte Light Blonde

    L’Oréal Paris Casting Natural Gloss Semi-Permanent Hair Dye in 823 Latte Light Blonde
    £10.99 AT BOOTS

    Bleach London Super Cool Colour in Just Like Honey

    Bleach London Super Cool Colour in Just Like Honey
    £6.50 AT CULT BEAUTY

    I'd always recommend seeing a stylist if you need a drastic colour change, but if you're already blonde, you could opt for a dye from home. Both L'Oréal Paris and Bleach London have great options.

    Wella Professionals Care Color Fresh Semi-Permanent Colour Mask in Caramel Glaze

    Wella Professionals Care Color Fresh Semi-Permanent Colour Mask in Caramel Glaze
    £15.75 AT LOOKFANTASTIC

    Maria Nila Colour Refresh in Sand

    Maria Nila Colour Refresh in Sand
    £24.50 AT MARIA NILA

    Similarly, if you want to try out the look, you could use a hair gloss to amplify your bonfire blonde hue for a limited time. These are great for maintenance in-between salon appointments, too.

    Explore More
    Amelia Dimoldenberg
    Rebecca Fearn
    Rebecca Fearn
    Social Links Navigation
    Freelance Beauty Journalist and Contributor

    Rebecca is a freelance beauty journalist and contributor to Marie Claire. She has written for titles including Refinery29, The Independent, Grazia, Coveteur, Dazed, Stylist, and Glamour. She is also a brand consultant and has worked with the likes of The Inkey List on campaign messaging and branded copy. She’s obsessed with skincare, nail art and fragrance, and outside of beauty, Rebecca likes to travel, watch true crime docs, pet sausage dogs and drink coffee. Rebecca is also passionate about American politics and mental health awareness.

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