‘Jade Goody effect’ boosts smear test uptake

A huge rise in cervical screening is attributed to Jade Goody

A massive increase in the number of women going for cervical screening (otherwise known as the smear test) is down to the ‘Jade Goody’ effect, according to cancer specialists.

A university in south-east London has seen 21 per cent more women coming for smear tests since Jade was diagnosed with cervical cancer last August.

It is thought that women who have read about Jade‘s plight in magazines have been motivated to go for tests themselves.

University Hospital Lewisham carried out 21 per cent more tests in the months following Jade’s diagnosis compared with the previous year.

‘We have definitely seen an increase in uptake due to Jade Goody,’ said Robert Music, director of the cervical cancer organisation, Jo’s Trust.
 
‘I think that in this celebrity age, many people relate to Goody,’ he told The Guardian.

Cervical cancer is the most preventable form of cancer but is the second biggest killer of women in their 30s in the UK.

In England, all women aged between 25 and 49 are offered smear tests by their GPs. But last year only two-thirds of women aged 25-29 actually turned up for their screening.

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