“Beauty is not defined by ethnicity”: This brilliant new advert is breaking down the walls of beauty aisle segregation

Hair is just hair after all...

A fantastic new advert has taken aim at the way some stores separate beauty products based on ethnicity, rather than simply by what they do.

Have you noticed the way that shampoos for afro hair for example, aren’t always on display next to all the other haircare products? Have you also been stumped as why or how that makes any sense?

Yep, you’re not alone, and now the team behind American beauty brand SheaMoisture are taking action with a new campaign called #BreakTheWalls

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