The fastest way to give your skin a moisture hit? Add a serum into your skincare regime
The best face serum will deliver a more potent dose of hydration and anti-ageing benefits to skin than your best moisturiser. This is because they are lighter than face creams, and so contain a higher concentration of essential oils and active ingredients, and the smaller molecules can penetrate the skin much deeper than a heavier cream.
They can also help combat a number of different skin issues, such as dullness, wrinkles and pigmentation. Once you’re done applying the best face serum, be sure to follow up with one of the best moisturisers for dry skin, or one of the best moisturisers for oily skin depending on your skin type.
A number of ingredients can help with skin concerns, but sometimes it can be confusing to find the ones you absolutely need for your skin type. Hyaluronic acid is an incredibly hydrating ingredient, which holds up to 1,000 times its weight in water, so it will be a key ingredient in many moisturising skin products – including some of the best serums.
Meanwhile Vitamin C is vital in collagen synthesis, making it a key ingredient in many anti-ageing serums. Then there are natural ingredients like avocado oil and white tea, known for their anti-ageing properties. For skin that’s truly flawless, be sure to follow our 7 PH balancing tips for your best ever complexion.
To get the most from your serum, apply it morning and evening, after cleansing and toning but before applying your usual moisturiser. The brightening effect of most skin serums make them great for instantly boosting your skin’s radiance, and they can be easily combined with your usual foundation for a dewy, glowing skin look. What more could you ask for?
Best anti-ageing serum
There are serums that will help protect and prevent wrinkles and lines in the early stages. There are those that will stop time in its place. And a few of the very best can almost turn back the hands of time.
Anti-ageing products, particularly those with antioxidants, can be used as early as in your 20s, but the most important thing is to use anti-ageing products that are appropriate for your skin type. Remember that serums contain the highest concentration of active ingredients that you can get without a prescription, so it’s important to get the right one for you.
If you’re acne-prone, look for vitamin C. If you have dry skin, look for vitamin E. And if your skin appears dull, look for antioxidants, which will help protect your skin from free radicals, such as pollution. Keep an eye out for Clarins Double Serum Complete Age Control, one of our favourite anti-ageing serums out there.
From No7 to Origins, Caudalie and Crème de la Mer, find your perfect match today in our round-up of the best face serum that money can buy.
Best for: Anti-ageing.
The multi-award winning Double Serum is the only intensive anti-ageing treatment serum rich in 20 plant extracts that boosts the skin’s vital functions. An innovative serum with a two-phase system that targets all aspects of skin ageing in one complete skin care concentrate.
Best for: Skin revival
Our skin has never looked healthier thanks to this serum’s potent formula of 22% Vitamin C (L- Ascorbic acid) and 2% Hyaluronic Microspheres.
Best for: Vitamin boost
Super-charged with vitamin C, this complexion booster delivers a powerful antioxidant-packed anti-ageing boost.
Best for: Even tone
This plumping skin serum gives an all over radiance boost and evens the tone and texture of the skin for a more flawless finish. Anti-ageing ingredients include Glabridin (from Licorice), Tyrosinase Inhibitors (from Wild Canadian Rumex ) and Vitamin C – plus Hyaluronic acid to hydrate.
Best for: Foundation alternative
If you want the skin-boosting benefits of a serum but the skin finish of a foundation or tinted moisturiser, invest in Perricone’s foundation-cum-serum. It softens and conditions skin while giving a hint of colour to give a flawless finish. It’s an SPF 30, too.
Best for: Eyes
Specially formulated to tighten, renew and protect the skin around the delicate eye area. Use before bed for an overnight lift or give eyes an instant brighten after a sleepless night.
Best for: Instant lift
This antioxidant-rich, replenishing serum is instantly absorbed by skin to
give an instantly brighter, smoother complexion. It smells gorgeous,
Best for: Golden glow
This affordable skin serum is enriched with super hydrating hyaluronic acid and golden micro-reflectors to give skin a moisture boost and an instant golden glow.
Best for: Sensitive skin
This beauty editor favourite contains sea buckthorn and skin-repairing reishi, irritant-soothing chaga and cordyceps mushrooms, which are used in Chinese medicine to heal, promote longevity and improve health. The soft and smooth formula is easily absorbed into skin and over time reduces redness and gives skin a more even appearance.
Best for: Daily anti-ageing hit
This beautifully-textured skin serum contains a milk extract to firm, brighten and rejuvenate skin. Use twice a day alongside Eve Lom’s cult classic treatment cleanser.
Best for: Uneven skin tone and blemishes
Containing an extremely high percentage of active ingredients, Radical Skincare’s brightening serum really packs a powerful punch. Tackling dark spots and uneven skin texture, the serum also contains an exfoliator to instantly brighten your complexion.
If you struggle with uneven skin texture and enlarged pores, this is the buy for you to give your skin the flawless look of your dreams. Apply this silky, non-greasy formula to your face and watch your pores disappear before your very eyes like magic. Pores, be gone!
Best for: Anti-ageing
Containing a high concentration of the brand’s signature miracle broth, this anti-ageing (and super-soft) skin serum plumps skin and reduces the appearance of fine lines and wrinkles. Skin feels softer after the first use.
Best for: Hydrating
This super-moisturising serum penetrates deeply into skin to keep skin hydrated for longer. It’s the pick for you if your skin often feels dry and tight. Remember to combine with drinking plenty of water for longer lasting, more noticeable benefits.
Best for: Skin repair
This soft skin serum works to repair skin and improve elasticity. It also gives a radiance boost, so add a drop to your foundation for an instant glow.
Best for: Softer skin
high concentration of hyaluronic acid in this serum delivers a moisture
boost to skin that instantly softens wherever applied.
Best for: Blemish-prone skin
Need an anti-ageing fix that doesn’t cause break-outs? This oil-free formula has been specially created for spot-prone complexions.
Best for: Eye boost
This eye serum instantly reduces the appearance of fine lines in the delicate eye area, giving a more radiant (less tired) look.
Best for: Affordable skin fix
cult classic serum is one of the most affordable anti-ageing products
that really delivers on the market. Giving skin an instant anti-ageing
boost, fine lines and wrinkles appear reduced after a few uses, and
results improve over time. Add a little into your foundation to increase its skincare benefits and give a sheer, radiant finish.
Best for: Firming
Use this non-greasy skin serum every morning and evening on the face, neck and chest for firmer feeling skin.