These are the most influential members of the royal family, according to new research
Surprised?


With The Crown back on Netflix, currently riding high in the charts the royals are a hot topic - but new research has shown which royals are actually the most influential.
When the Queen passed away in September, the world went into mourning for a royal who reigned for 70 years - and while the Queen, who was 96 when she died, never personally used social media platforms like TikTok or Instagram, that doesn't mean to say she's not influential in those spaces.
The research looked at the popularity of ten royals via Google searches, TikTok views, and Instagram hashtags and ranked the most influential royals from this data.
Any guesses?
Queen Elizabeth II, who had celebrated her Platinum Jubilee this summer, took the top spot with 4.7 million Google searches a month, she features in 1.6 million Instagram hashtags, and has had 18.7 billion views on TikTok under her hashtag - making her the most mentioned and searched-for royal ever.
A post shared by The Royal Family (@theroyalfamily)
A photo posted by on
The research by Financial World ranked the top most influential royals, with the new Princess of Wales Kate Middleton, coming in second place, boasting 1.4 million Instagram hashtags, 2.9 million Google searches per month and 6.3 billion views on TikTok with videos that contain her.
Meghan Markle, who stepped away from royal life in 2020, is the second most Googled royal of all (with 4.5 million searches per month around the world) but overall, by social media views, she came in third place.
Prince Harry ranked in fourth place. The Duke of Sussex rakes in 1.4 million Google searches a month, and features in 1.1 million Instagram hashtags. The hashtag #PrinceHarry has also been viewed 7.3 billion times on TikTok.
Princess Diana, who passed away more than 25 years ago, is still a much-loved royal across the generations, and while she is deemed the 5th most influential royal there are a staggering 9.8 billion searches for her on TikTok every month.
Wondering where our new monarch ranks? King Charles III comes in 7th on the list, just below his eldest son William (who is in 6th place). Charles's most popular platform is TikTok, with 3.8 billion views.
Do you agree with the research? Which royal do you search for the most?
Marie Claire Newsletter
Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!
-
The biggest dating trends for 2024 might just get you back on the apps
Feeling jaded by modern dating? Take a look at this
By Lauren Hughes
-
The jeans all the cool girls are wearing have just dropped at NET-A-PORTER
This is the denim brand you need to know about
By Natalie Hughes
-
Hairstylists are calling 'caramelised hair' one of 2024's most universally wearable colour trends—here's the best inspiration
Sign us up
By Lucy Abbersteen
-
The 5 biggest claims from Endgame, the explosive new royal book from Omid Scobie
It has been making a lot of headlines this week
By Lauren Hughes
-
Royal biography Endgame pulled after Dutch translation 'names' royal who 'questioned' Archie's skin colour
Omid Scobie's latest royal book is already proving controversial just a day after its release
By Jadie Troy-Pryde
-
Kate took elocution lessons to sound 'more posh' than William, according to a royal expert
Apparently the Princess had several sessions
By Lauren Hughes
-
Prince William and Kate Middleton's rare PDA was caught on camera during a royal outing
A sweet and candid moment
By Lauren Hughes
-
Prince William fields a cheeky question about his bank balance during a royal engagement
He was put on the spot by an inquisitive 11 year old
By Lauren Hughes
-
Why Charles and Harry’s birthday phonecall is a 'turning point' for their relationship
Is a reconciliation is on the cards?
By Lauren Hughes
-
This was Kate Middleton's biggest struggle when she joined the Royal Family
Her fear is very relatable
By Lauren Hughes
-
Prince William says he wants to go 'one step further' than his family as King
He opened up about his desire to 'bring change'
By Lauren Hughes