Rita Ora stopped traffic on the streets of New York as she was photographed for DKNY's latest ad campaign
Rita Ora stopped traffic on the streets of New York as she was photographed for DKNY’s latest ad campaign.
Sultry singer Rita has landed a brand new gig as the face of American sportswear label DKNY and she was photographed looking fabulous in Times Square wearing a bevy of outfits from the brand yesterday.
The photo shoot for DKNY’s latest ad campaign features Rita Ora, who performed for the brand at a London party last month, wearing a range of looks from the label’s resort and autumn/winter collections, working her signature sporty-luxe style.
One of the key images from the new campaign includes the singer leaning out of a yellow taxi cab wearing black sunglasses, a perfect red pout and holding a bold blue DKNY leather handbag. Hello, gorgeous!
Other ensembles featured are a black mesh sporty crop top teamed with a baseball cap, smoking jacket and lacy sheer maxi-skirt, while another still shows the singer strolling down the street in a black cocktail dress, matching jacket and sultry asymmetrical stilettos.
Rita also sparkles in a gold lamé pencil skirt teamed with an embellished jumper and jewelled blouse as she perches against a yellow taxi in one of the looks and rocks a leather jacket and skirt with a white top in another shot.
DKNY PR GIRL kept fans of the label updated on Twitter by posting images of Ora throughout the day, including a picture of the singer in a rainbow-hued ensemble, surrounded by multicoloured present boxes and shoppings bags, perching on top of a yellow cab, with the caption: ‘We need some more color I think. Don’t you? @RitaOra for DKNY!’
Rita follows in the footsteps of her bestie and ‘wifey,’ Cara Delevingne, who stars in DKNY’s spring/summer 2013 campaign.
Love Rita‘s model turn? Don’t miss the singer’s Material Girl campaign for Madonna and daughter Lourdes.