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    1. Style

    I'm a bit in love with this influencer-approved holiday brand

    Penny Goldstone's avatar
    By Penny Goldstone
    Published 29 June 2018 In News

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    (Image credit: Will Goldstone)
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    These days, with the thousands of fashion influencers posting #ootd holiday posts on Instagram, the pressure is on to curate the perfect vacay capsule wardrobe, so I'm constantly trawling the 'gram to find new, niche brands that not everyone is wearing (yet).

    One such digital journey took me to DONNI, a brand that I spotted on one of my fave fashion bloggers, Lucy William - who also happens to travel a lot, so I knew I could trust her to come up with the goods.

    If you're not familiar with the LA-based brand, it serves up serious Hamptons vibes.

    Think essentials that you can wear several different ways. So you'll have a headscarf that you can wear as a bandeau top, a sarong than can be worn as a cover-up, and a dress with straps that can be changed around.

    A photo posted by on

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    Shop my top picks below:

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    Shop now: Blossom Tube for around £73 from DONNI

    Shop now: Babe top for around £60 from DONNI

    Marie Claire Newsletter

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    Shop now: Bloom shorts for around £87 from DONNI

    They're also known for their scrunchies with bow details which are constantly selling out, and their bandeau tops which you can layer over t-shirts for a day in the city.

    Penny Goldstone
    Penny Goldstone
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    Contributing Fashion Editor

    Penny Goldstone is the Contributing Fashion Editor at Marie Claire UK. She writes about catwalk trends and the latest high street and Instagram sartorial must-haves. She also helms the Women Who Win franchise.

    She has worked in fashion for over 10 years, contributing to publications such as Cosmopolitan, Red, Good Housekeeping, and Stylist.

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