These days, with the thousands of fashion influencers posting #ootd holiday posts on Instagram, the pressure is on to curate the perfect vacay capsule wardrobe, so I’m constantly trawling the ‘gram to find new, niche brands that not everyone is wearing (yet).
One such digital journey took me to DONNI, a brand that I spotted on one of my fave fashion bloggers, Lucy William – who also happens to travel a lot, so I knew I could trust her to come up with the goods.
If you’re not familiar with the LA-based brand, it serves up serious Hamptons vibes.
Think essentials that you can wear several different ways. So you’ll have a headscarf that you can wear as a bandeau top, a sarong than can be worn as a cover-up, and a dress with straps that can be changed around.
Shop my top picks below:
Shop now: Blossom Tube for around £73 from DONNI
Shop now: Babe top for around £60 from DONNI
Shop now: Bloom shorts for around £87 from DONNI
They’re also known for their scrunchies with bow details which are constantly selling out, and their bandeau tops which you can layer over t-shirts for a day in the city.