The millennial royals are by far the most popular with the public, simply for the fact that they are relatable.
Gone are the days when royals would just wave from a balcony – they’re now all over social media, wear high-street brands and have refreshingly normal hobbies.
The latest family member to make news on the subject is Mike Tindall, who we know is not only an active member of the royal family WhatsApp group (yes, it’s a thing), but also seems to be a social media fan.
The former rugby player has a Twitter profile, boasting 156k followers, but it was announced today that he is the latest royal family member to join Instagram.
Yes, this is not a drill.
And it gets better, because unlike the Cambridges and Sussexes who have to be careful what they post and keep it professional at all times, Mike will be following in the footsteps of Princesses Eugenie and Beatrice, able to post throwback snaps and share funny moments.
Yes, we sincerely hope that this means a lot of family photos of his wife Zara Philips and their daughters, Mia and Lena.
In an interview with The Mirror, former rugby player Mike opened up about the royal approach to technology, opening up about the Royal household group WhatsApp.
He said, ‘Me, my brother and then a few of Zara’s side like her brother Pete and the cousins are on WhatsApp groups. I wouldn’t say we’re cutting edge, but it’s just easier for some reason on WhatsApp.’
‘I’m in about 25,000 groups. You might do it for a get-together and just stay on the group, and occasionally people will post,’ Mike continued. ‘You’re scared to leave because you don’t want to be seen as rude.’
Like we needed another reason to love Mike Tindall.