Marie Claire UK Marie Claire UK
  • Fashion Fashion
      • Fashion
        • View all Fashion
        • Fashion Trends
        • Shopping
        • Watches and Jewellery
        • Fashion News
  • Beauty Beauty
      • Beauty
        • View all Beauty
        • Fragrance
        • Hair
        • Make Up
        • Skincare
        • Nails
        • Marie Claire Beauty Awards
  • Health Health
      • Health
        • View all Health
        • Fitness
        • Nutrition
        • Female Health
        • Wellbeing
  • Life Life
      • Life
        • View all Life
        • Opinions
        • Travel
        • Sustainability
        • Weddings
        • Money & Work
        • Competitions
  • Culture Culture
      • Culture
        • View all Culture
        • TV and Film
        • Celebrity News
        • Books
        • Royal News
  • Vouchers Vouchers
      • Clothing
        • View all Vouchers
        • Mint Velvet
        • Karen Millen
        • H&M
        • nobody's child
        • ASOS
        • ARKET
        • MANGO
      • Designer Clothing
        • View all Vouchers
        • Reiss
        • THE OUTNET
        • SSENSE
        • Mytheresa
        • Liberty London
        • Selfridges
        • Farfetch
      • Accessories
        • View all Vouchers
        • AllSaints
        • Aspinal of London
        • Charles & Keith
        • River Island
        • FitFlop
        • Kate Spade
        • Vagabond
      • Jewellery
        • View all Vouchers
        • Pandora
        • Abbott Lyon
        • Goldsmiths
        • Beaverbrooks
        • Astrid & Miyu
        • Swarovski
        • Angara Jewellery
      • Beauty
        • View all Vouchers
        • Sephora
        • Cult Beauty
        • Space NK
        • Dyson
        • Clarins
        • Look Fantastic
        • Clinique
      • Activewear
        • View all Vouchers
        • Lululemon
        • Gymshark
        • Sweaty Betty
        • Nike
        • adidas
        • New Balance
        • Helly Hansen
  • NEWSLETTER Signup to our newsletter
  • logoCreated with Sketch.
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    An account already exists for this email address, please log in.
    Trending
    • Women in Sport 2026
    • Marie Claire Masters
    • Autumn Winter 2026
    • Nail Trends 2026
    • Best Investment Bags
    • Best Perfumes
    1. Culture
    2. Celebrity News

    Olivia Rodrigo, Riot Grrrls, and the Return of the “Sexy Baby” Panic

    The singer’s response to accusations of “Lolita” aesthetics raises a bigger question: have we forgotten what unsexualised girlhood looks like?

    Mischa Anouk Smith's avatar
    By Mischa Anouk Smith
    Published 30 May 2026 In Opinion

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    Olivia Rodrigo performing on stage in a babydoll dress that sparked online debate, later prompting the singer to speak out about the sexualisation of girlhood and double standards facing young women.
    (Image credit: Xavi Torrent/Getty Images for Spotify)
    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    When Olivia Rodrigo wore a — shock horror! — babydoll dress on stage earlier this month, the backlash was swift and severe. The 23-year-old singer was accused of everything from adopting a “Lolita” persona to leaning into “pedo-core.”

    Collectively, we could’ve recognised the well-worn style as a reference to alternative girlhood aesthetics — as was Rodrigo’s now-confirmed intention — but no. Instead, the babydoll dress debacle became supposed evidence that she was deliberately attempting to infantilise herself for male consumption.

    This week, she finally responded. Appearing on The New York Times’ Popcast podcast, she admitted the controversy had left her “so upset.” And why wouldn’t it have? If being branded as promoting pedophilia, as one viral tweet claimed, isn’t cause for distress, I don’t know what is.

    Olivia Rodrigo Addresses the Babydoll Dress Controversy - YouTube Olivia Rodrigo Addresses the Babydoll Dress Controversy - YouTube
    Watch On

    “What’s really disturbing is I feel like I have worn outfits that are maybe revealing on stage,” Rodrigo told The New York Times. “I’ve been on stage in a sparkly bra and little shorts, which is my right... And that wasn’t ‘inappropriate,’ but me fully covered up in a dress that people deemed to be childlike was inappropriate.”

    Her observation, which she ought to get more credit for, cuts to the heart of a contradiction women have spent decades navigating. A woman can expose her body without criticism, provided that exposure fits within accepted conventions of adult sexuality. But heaven forbid, a woman invokes girlhood in ways that are not explicitly sexual.

    You may like
    • Madonna's Confessions II: Madonna performs at TSX Stage in Times Square on June 4, 2026 in New York City. Madonna's Confessions II Deserves to Be the Album of the Summer, But the Response Proves We Still Punish Women for Ageing
    • Female athletes crossing the finish line at a track and field event Why We Should Care About Sexualisation in Women's Sport—and How It’s Bigger Than Sydney Sweeney
    • Lexi Minetree in Elle, the Legally Blonde prequel Legally Blonde's Prequel Elle Captures the Lost Joy of Analogue Adolescence

    The reaction to Rodrigo’s dress reveals less about the outfit itself than it does about the lens through which we have been taught to view girlhood. We live in a society that simultaneously infantilises and eroticises girls. “It’s just this rhetoric we’re fed as girls since we’re so little, which is: ‘Don’t wear that because then a man is going to sexualize your body and it’s your fault,’” says Rodrigo, and she’s right: “It just shows how we really normalise pedophilia in our culture.”

    Olivia Rodrigo performs on stage wearing a much-debated babydoll dress

    Olivia Rodrigo performs on stage wearing a much-debated babydoll dress

    (Image credit: Xavi Torrent/Getty Images for Spotify)

    We’ve become so conditioned to seeing girlhood as sexualised that we can no longer recognise when women are reclaiming its aesthetics on their own terms. The irony of the Rodrigo controversy is that she wasn’t drawing from a tradition of sexualised girlhood at all. Responding to the criticism, Rodrigo explained that she had been thinking about Kathleen Hanna and Courtney Love, women who famously used the aesthetics of girlhood not to invite male desire but to challenge it.

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    The riot grrrl movement emerged in the early Nineties as a feminist rebellion against the sexism of punk culture and mainstream media alike. Its adherents wore babydoll dresses, hair clips, knee socks, and childish accessories not to appear sexually available, but to disrupt assumptions about what power looked like.

    Courtney Love attends the Drug Abuse Resistance Education (D.A.R.E.) Benefit in 1994

    Courtney Love in 1994 wearing the girlish signifiers that would become hallmarks of the Riot Grrrl movement.

    (Image credit: Ron Davis via Getty Images)

    In Smells Like Teen Spirit: Riot Grrrls, Revolution and Women in Independent Rock, Gayle Wald describes this phenomenon: “I think reclaiming stuff that looked girly is troubling to the culture at large. When you have women dressed as girls but exhibiting grown-up sexuality, it brought attention to the culture’s sexualization of young girls in a way that you couldn’t deny.”

    Do we really think that when Courtney Love pulled on a babydoll dress and belted out Doll Parts she was trying to convey innocence? It’s all there in the lyrics: “I am doll eyes. Doll mouth, doll legs. I am doll arms. Big veins, dog bait. Yeah, they really want you.”

    What to read next
    • Andy Burnham and Marie-France van Heel entering 10 Downing Street “Are We Just Jealous?” Victoria Moss Unpacks the Sexist, Ageist Commentary Around Marie-France van Heel’s Victoria Beckham Dress
    • Ella Bright Off Campus How Ella Bright’s Character in Off Campus Proves Boobs Don’t Have to Be the Main Focus—For Once
    • No mascara trend, bare lashes I've Been a Mascara Addict for Two Decades—Apparently That's No Longer "Cool"

    Similarly, Kathleen Hanna’s pigtails were never meant to appeal to men. Both women and the wider riot grrrl orbit knew that femininity itself had become a battleground. By embracing aesthetics associated with girlhood while rejecting the expectation that women exist for male pleasure, they exposed the absurdity of those cultural assumptions. As Marisa Meltzer explained in her book Girl Power: The Nineties Revolution in Music, “With riot grrrl, you could enjoy the playful aspects of being a girl and want to fight the power at the same time.”

    American musician Kathleen Hanna of the feminist punk band Bikini Kill in 2001

    American musician Kathleen Hanna of the feminist punk band Bikini Kill in 2001

    (Image credit: Paul Natkin via Getty Images)

    That is Rodrigo’s reference point: punk feminism, not porn. “I was like, 'This is so cool. I feel like I look like Kathleen Hanna or Courtney Love,' all these people who are my heroes,” said Rodrigo of her riot grrrl-inspired outfit. Yet the reaction suggests that many of us have lost the ability to distinguish between the sexualisation of girlhood and girlhood itself.

    If every reference to youth is automatically interpreted as sexual, we run the risk of accepting that girlhood exists primarily as an object of adult sexual interpretation. If the only way a woman can avoid accusations of inviting inappropriate attention is by dressing according to what the most predatory observer might think, then the result is that women and girls are once again being told what they can and cannot wear based on how men might perceive them.

    Ironically, that is the very rhetoric Rodrigo was pushing back against. “You shouldn’t be responsible for some guy sexualizing you in a way that was never your intention,” she concluded.

    The answer to the fetishisation of girlhood isn’t to erase girlhood from culture altogether; it’s to stop viewing it through the lens of male desire. Maybe the most revealing thing about Olivia Rodrigo’s babydoll dress is that so many people looked at it and immediately saw pornography instead of punk.

    Mischa Anouk Smith
    Mischa Anouk Smith
    Social Links Navigation
    News and Features Editor

    Mischa Anouk Smith is the News and Features Editor of Marie Claire UK, commissioning and writing in-depth features on culture, politics, and issues that shape women’s lives. Her work blends sharp cultural insight with rigorous reporting, from pop culture and technology to fertility, work, and relationships. Mischa’s investigations have earned awards and led to appearances on BBC Politics Live and Woman’s Hour. For her investigation into rape culture in primary schools, she was shortlisted for an End Violence Against Women award. She previously wrote for Refinery29, Stylist, Dazed, and Far Out.

    Read more
    Madonna's Confessions II: Madonna performs at TSX Stage in Times Square on June 4, 2026 in New York City.
    Culture Madonna's Confessions II Deserves to Be the Album of the Summer, But the Response Proves We Still Punish Women for Ageing
    Female athletes crossing the finish line at a track and field event
    Fitness Why We Should Care About Sexualisation in Women's Sport—and How It’s Bigger Than Sydney Sweeney
     
     
    Lexi Minetree in Elle, the Legally Blonde prequel
    Culture Legally Blonde's Prequel Elle Captures the Lost Joy of Analogue Adolescence
    Andy Burnham and Marie-France van Heel entering 10 Downing Street
    Fashion “Are We Just Jealous?” Victoria Moss Unpacks the Sexist, Ageist Commentary Around Marie-France van Heel’s Victoria Beckham Dress
     
     
    Latest in Celebrity News
    Meghan Markle in 'With Love, Meghan'
    Celebrity News Meghan Markle’s Sweet Glimpse Into Sussex Family Life Is Going Viral
    Anne Hathaway attends the premiere of The Devil Wears Prada 2
    Celebrity News Anne Hathaway Has Spoken Out About Her 10-Year Health Battle
     
     
    The Prince and Princess of Wales visit the Isles of Mull and Iona
    Royal News Royal Experts Predict a Major Milestone From Princess Kate This Autumn
    Lizzo at Fortune's most Powerful Women Summit in 2024
    Celebrity News Lizzo Has Shut Down Accusations That She ‘Shaded’ Taylor Swift
     
     
    Latest in Opinion
    Wicker husband: Alexander Skarsgård and Olivia Coleman in the new film Wicker
    Relationships Move Over Regular Men and AI Boyfriends, The “Wicker Husband” Has Arrived
    Andy Burnham and Marie-France van Heel entering 10 Downing Street
    Fashion “Are We Just Jealous?” Victoria Moss Unpacks the Sexist, Ageist Commentary Around Marie-France van Heel’s Victoria Beckham Dress
     
     
    Open Bag Trend: ChanelFall Winter 2026, Ready to Wear
    Fashion Trends I'm Baffled by the "Open Bag" Trend, But It Perfectly Captures the World the Ultra-Rich Live In
    Football and Domestic Abuse: Women’s Aid: “He’s Coming Home”
    Life After England's World Cup Defeat, I Couldn't Stop Thinking About This Domestic Abuse Statistic
     
     
    logoCreated with Sketch.
    • Site Archive
    • Contact Future's experts
    • Contact us
    • Terms and conditions
    • Advertise with us
    • Privacy policy
    • Cookies policy
    • About us
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire UK is part of Future plc, an international media group and leading digital publisher. Visit our corporate site.

    © Future Publishing Limited Quay House, The Ambury, Bath BA1 1UA. All rights reserved. England and Wales company registration number 2008885.