Fashion fans crashed the brand's website yesterday, in a rush to get their hands on the Duchess's high street item
The Duchess of Cambridge sparked a fashion frenzy yesterday, when she chose a £175 Reiss dress to meet Michelle and Barack Obama at Buckingham Palace.
Within minutes the chic Shola taupe creation sold out on the brand’s website, with fashion fans crashing the online store, all clamoring to get their hands on the high street item.
PICS: PRINCE WILLIAM AND KATE MIDDLETON MEET THE OBAMAS
The Reiss website was seemingly down for around two hours as shoppers surged to purchase Kate’s stylish dress.
But brand officials have blamed 'unprecedented traffic' for the event, and promised to get the site up and running – and Kate’s dress back in stock – as quickly as possible.
'Due to unprecedented demand, Shola mania has crashed our website!’ a Reiss spokesman Tweeted yesterday. ‘We are endeavouring to bring the Reiss brand back to you ASAP!'’
The second time the Duchess of Cambridge has chosen the brand for a high profile appearance - she wore a white dress for her official engagement photo shoot with Mario Testino - it's the latest in a string of affordable fashion buys to be spotted in her wardrobe, including pieces from LK Bennett and Whistles.
On her first post-wedding appearance, Kate opted for a simple, £49.99 pleated Zara dress in peacock blue, which promptly sold out in stores around the country.
Did you love Kate Middleton’s high street style? Are you a fan of Kate's dress? Let us know in the comments box below.
PICS: PRINCE WILLIAM AND KATE MIDDLETON MEET THE OBAMAS
-
Apple cider vinegar gummies continue to trend, so I started taking them every day – here’s how I got onAre they worth the hype?
-
I just used AI to create my perfect concealer shade—and it's genuinely blown me away
Is this the future of shade matching?
-
Despite having oily skin, I'm a liquid blush convert and these are 5 of the best I've ever tried - just in time for the party season
Get a healthy flush in seconds
-
How Kate Middleton goes against 'royal traditions' when it comes to parenting
"This is a trait that has been unheard of with previous royal parents."
-
Why Princess Charlotte will not become a Duchess when she gets older
Did you know this?
-
Kate's concerned words to William when she introduced Prince Louis just hours after his birth
Did you know this?
-
Kate Middleton was warned not to have another child before announcing pregnancy with Prince Louis
-
Prince William has an adorable nickname for Princess Charlotte which only he uses
So sweet!
-
Kate Middleton originally had a completely different name in mind for Prince George
Who knew?!
-
Why experts believe that Kate Middleton has a 'hands-off' approach to parenting
The Princess of Wales often breaks royal parenting traditions
-
Why William won't have to follow this travel rule when he becomes King - but Kate will
Interesting...
