The Kardashian sisters are now branching out into the world of self-tanning
The Kardashian plan for world domination continues as the business-savvy sisters announce they’re branching into fake tan.
Speaking to WWD about their new Kardashian Sun Kissed tanning system, Kim Kardashian, who is currently pregnant with her first child, explained why they’re so keen to expand their beauty empire to include this latest product.
‘I think tanning has really been a way of life for all of us, living in California,’ Kim said. ‘Especially, more recently, the need for sunless tan. When I travel, the one thing that makes me feel alive whether or not I have makeup on is a tan, especially in my face.
‘When you travel, you can’t just go lay out. I do like regular tanning because I have psoriasis, and the tanning beds are particularly good for that. Every time I put sunless tan before, it wouldn’t be even – so we wanted a system that was really easy but yet is a full system.’
The products are priced between $12.99 (£9) and $19.99 (£13), and, used together, aim to provide a three-step system for self tanning.
Step one is using either Body Exfoliator or Colour Maximizer, $12.99 each; the second step is choosing either Instant Sunless Lotion or Instant Sunless Spray, $19.99 each, and the final step is applying Tan Extender with Bronzers.
‘[We] came up with something that is still good for your skin and healthy for you; everything is paraben- and sulfate-free,’ Kourtney Kardashian added. ‘We love beauty and fashion, but making sure we’re taking care of our bodies is crucial to us.’
Would you consider buying the Kardashian Sun Kissed products? Let us know in the comment box below.