Could Ikea and Byredo be creating your new favourite cult beauty obsession?

Quite possibly the most exciting collaboration of the year

Ikea and Byredo collection

Quite possibly the most exciting collaboration of the year

When it comes to collaborations in the fashion and beauty world there isn’t much that surprises us any more. That was, until Ikea recently announced that they would be teaming up with Byredo, the super-cool and incredibly stylish beauty brand to work on a project. Ikea and Byredo... ? Now we're excited.

This news comes hot on the heels after it was announced last week that Ikea would be partnering with Virgil Abloh of Off-White to redesign the iconic blue shopping bags. Yes, iconic. Because who can forgot the time that everyone was being really creative with their Ikea bags?

We’ve got a while to wait until we actually get our hands on the goods; the collection is expected to drop in 2018. So, undoubtedly speculation as to what they’ll be producing and what this collection will look like is rife.

The official statement doesn’t go into any specifics but does mention that, 'the collaboration aims at looking into both the role of scent in the home, the carriers and the products as well as exploring innovation in scent, how we can integrate scents in completely new ways.' And goes on to ask the question, 'how can smell be communicated beyond scented candles?', which proves that what we can expect is something groundbreaking.

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One things for certain, Byredo continues to push boundaries. The latest addition to their roster sees them shaking up the way you wear perfume. Designed to be delicately swept across the body, the Kabuki brush is great for those with sensitivities to wearing scent on their skin and is the perfect size for travelling. At the moment, they’re priced at £42 each, come in three scents (Gypsy Water, Bal D’Afrique and Blanche) and are available from Liberty London.

Whether we’re talking scented BESTÅ flat-packs, sleek and minimal diffusers or laundry detergent, once thing’s clear that whatever they come up with will be groundbreaking and quite frankly, we’ll take one of each, - thank you.


Sunil Makan is the Editor of British Marie Claire. With over 14 years of publishing experience, working on print publications and their digital counterparts, national newspapers and digital pure plays he is an Editor, Strategist, Content Producer, Creative Director and Brand Consultant.

Sunil’s specialisms include Fashion, Beauty and Grooming, Lifestyle and Culture. Prior to Marie Claire, Sunil worked at ELLE, InStyle and Shortlist Media and freelanced at various other titles.