Best thing you’ll see all day
It’s safe to say the Ikea bag is having a bit of a moment. First, Balenciaga launched its designer counterpart, a £1,600 that sent the internet into overdrive.
Then Ikea thought it would join in on the bants and came up with this rather brilliant ad.
Now people have seen that there’s clearly a gap in the fashion market for an Ikea collection, and have started creating their own designs, using the blue bag. And we have to say, we’re pretty impressed too.
Our favourite has to be this crop top, expertly layered over a white t-shirt and pyjama-style trousers.
For a more subtle look though, we like these Ikea hem jeans, which have a bit of a Dior vibe to them and we imagine they’d be quite easy to make at home too.
If you’re looking for an accessory though, we imagine the Ikea slides and the baseball cap will be a hit this summer.
We think this thong is perhaps taking it a step too far though…
There are also bum bags, trainers, jackets and more, if you fancy a scroll on Instagram. You’ve got to give it to them though, you would never guess all these came from a 99p bag.
Now, who can see a fashion collection coming to an Ikea store near you?!